How do you optimise a website for organic traffic?

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How do you optimise a website for organic traffic?

Have you designed a professional and beautiful website for your business, but you are struggling to get traffic to your site? When it comes to generating website traffic, you will find it's a complex task, but there are some small steps you can take to generate organic traffic.

While these steps are small, they are essential when it comes to driving organic traffic to your website.

What is Organic Traffic?

Organic traffic is visitors that arrive on your website that come from unpaid search results after searching in search engines, including Google, Yahoo, or Bing. Organic traffic is free, achieved through an effective SEO strategy, while paid traffic is generated from paid and sponsored adverts.

Why is Organic Traffic Important?

Organic traffic is a main factor that boosts website credibility and trust. When you have a good flow of organic traffic, you enjoy higher conversion rates, turning more website visitors into paying customers. In addition to this, these visitors are searching on the internet as they have a specific intent. When you provide them with a solution to their problem or an answer to their question, you potentially gain a new customer.

How do you optimise a website for organic traffic?
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How to Optimise a Website for Organic Traffic

As we mentioned above, there are some simple steps you can take to optimise your website for organic traffic, including:

Focus on Search Intent

Search intent is the intent behind the user's search query on search engines. Your focus must be to satisfy this intent, providing the user with answers or solutions, this will create a positive user experience (UX). User experience can help you improve your ranking in search engine results pages (SERPs), making you more visible to your audience, driving organic traffic to your website.

Target Keywords with Care

 Keywords are essential in driving traffic to your website. You will want to use keywords that are specific to your products or services, rather than focusing on keywords that have the highest search volumes. This will help you improve your content's ranking in SERPs, while helping your audience find your website.

Improve Page Speed

Forty percent of users will abandon a website that takes more than three seconds to load, costing retailers in excess of $2 billion in sales annually. When your site takes too long to load, it increases your bounce rate, as users are less likely to stay, this can negatively impact your ranking in SERPs. Improving your page loading times, doesn't only help increase user engagement and user experience (UX), it helps to improve your ranking at the same time.

Refresh Old Content

When you search the internet searching for information on a certain subject and you are provided with two blogs to choose from, one was published two years ago, while the second was published this year, which would you choose?

By updating your old blog posts, you can get new readers, increase social shares, and drive quality traffic to your website. By updating old content, making is fresh and new, can increase organic traffic by more than one hundred percent, when done correctly.

Use Internal Links

Internal links are hyperlinks that direct visitors from one page on your site to another page. Internal links are low-cost, yet remain highly effective SEO techniques.  They improve user navigation, helping search engines crawl your pages with ease, and in turn, improve UX, helping to increase ranking, making your website more visible to your audience.

Acquire Backlinks

Unlike internal links, backlinks come from another website, directing traffic to your website. They are known as inbound links and these are a ranking factor, helping you improve your ranking in SERPs. Backlinks are seen as a vote of confidence, boosting your authority, credibility, and trustworthiness, showing you as a valuable resource for specific information.

Conclusion

Traffic that comes to your website from a search engine without paying is known as organic traffic. In order to drive more organic traffic to your website, you need to focus on optimising your website for SEO, helping you increase your ranking in SERPs, putting yourself front and centre before your audience.

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