How do you optimise a website for search engine algorithms?

You are here:Home»Knowledge Centre»SEO Knowledge Centre»How do you optimise a website for search engine algorithms?

We are rated as the Best SEO and Google Ads Agency of 2024. Check out our Google and Clutch reviews below.

No fixed contract, just MONTH BY MONTH
Affordable and FAIR prices
Fast responses WITHIN hours
We love getting RESULTS
PPC iconSEO icon
Five star rated company★★★★★
GET YOUR FREE AUDIT & PROPOSAL

How do you optimise a website for search engine algorithms?

Having a strong online presence is essential for any business in today's digital landscape. Search engine optimisation (SEO) is essential, helping you stand out against your competitors, reach your target audience, and drive organic traffic to your website. Your visibility is improved, helping to drive leads to your business.

Having a high quality and beautiful website is a great start, but you need to ensure you optimise for search engine algorithms.

What is SEO?

Before we focus on how to optimise a website for search engine algorithms, you will need to now what SEO entails. Search engine optimisation is creating a website to gain organic traffic. This means optimising parts of your site, including structure, technical aspects, and content, aligning with the search engine algorithms.

SEO can enhance your visibility in search engine results pages (SERPs), attract more visitors, and provide you with an opportunity to convert your website visitors into paying customers.

How do you optimise a website for search engine algorithms?
GET YOUR FREE ONLINE QUOTE

Keyword Research

Keyword research is essential when it comes to optimising your website for search engine algorithms:

On-Page SEO

With your targeted keywords in hand, you can now focus on your on-page SEO efforts. Create unique page titles that reflect the content you have published, while helping you differentiate yourself from your competitors. Create well-crafted meta descriptions, what entices users to click onto your site.

Strategically incorporate your targeted keywords into your website content. The keywords should be used naturally.  Use internal links within your content, providing seamless navigation to your website visitors.

Technical SEO

In order to optimise a website for search engine algorithms, you are going to have to improve your user experience. This means optimising your website speed and performance. Ensure your web pages are fast loading, taking only a couple of seconds to load on the users computer. Fast loading websites rank higher in SERPs. You can use image compression, or browser caching to improve site speed.

Mobile Friendly Design

With more users relying on mobile devices when accessing the internet, you are going to want to ensure your website is mobile responsive. Google sees mobile-friendly designs as a ranking factor, while offering a great user experience, no matter what device your website visitors are using.

User Experience (UX)

User experience has become more important than ever before. This means creating high quality, relevant, and valuable content, having a seamless website design with easy navigation and fast loading pages, while offering clear call to actions.

High quality content is important for user engagement and SEO. Use your targeted keywords naturally in your content, headings, and subheadings. Add relevant images or videos to enhance your users experience, encouraging them to engage with your website and reduce your bounce rate.

Local SEO

If your business offers products and services to a local customer base, then you will want to embrace local SEO. This can be done by optimising your Google Business Profile, using geographical keywords, and encourage reviews.

Conclusion

Search engine algorithms are constantly evolving and it's not easy staying updated with industry trends, while adapting your SEO strategies to align with the latest algorithms. You need to monitor your performance, making use of new techniques to improve your ranking. Do you want to learn more about optimising your website for search engine algorithms? Our team is ready to assist you with your SEO strategy, helping your website drive your business forward in this competitive digital landscape.

RESEARCH
Understanding your market and target audience.
1st step
STRATEGY
Putting together a clear and precise road map.
2nd step
IMPLEMENTATION
Putting everything into practise and making it work.
3rd step
MEASUREMENT
Tracking your success with tools to ensure progress.
4th step
Testimonials

See What Our Delighted Clients Say About Us

Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.

Jalisa Ogundelu
Owner

Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!

Anna Farra
Owner

Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.

Olesia Luspa
Owner

Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!

Daniel Rushton
Owner

Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.

Rob Cain
Owner

GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.

John Carter
Owner

I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.

Fynn Healy
Owner

As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!

Sarah Williamson
Owner

I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!

Becky Townsend
Owner

Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+

Lee McRae
Owner
Contact Details

Contact Us

Visit Our Location
US: 244 5th Avenue, New York City, New York, 10001
UK: 120-122 High Street, Whitton, Twickenham, TW2 7LL
Get in Touch

Drop a Line

Complete the form and a member of our team will be in touch shortly to discuss your enquiry.