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How do you optimise a website for search engines?
Search engine optimisation (SEO) is an affordable and effective way to drive traffic to your website. These days users rely on search engines to find information, services, and products. Google gets more than 8.5 billion searches per day, making it an effective marketing strategy for all businesses.
Organic search is the name used to describe non-advert search results, which can be achieved by optimising your website for SEO.
Search engine optimisation (SEO) is a number of different strategies that align your website to the search engines ranking algorithm, ensuring your site can be crawled and indexed easily, boosting your ranking in search engine results pages (SERPs).
It involves making improvements to your website structure, complete with high quality content, ensuring your website is discovered by users that search for products or services you provide.
When we talk about search engines, we usually focus on Google. Google is only one of many search engines, but it is also the market share leader with over ninety percent of the search engine market share. Therefore, when it comes to your SEO strategy, focus on Google's best practices to ensure the best end results.
People use the internet to carry out searches every day. These are opportunities for your business to connect with your audience, answering their questions, becoming a valuable source of information for them. With SEO, you can expect:
Now that you know what SEO is and why it's important, you need to put it into practice. In order to achieve success, you need to optimise your website for search engines, along with using off-page and technical SEO practices.
The first step to optimising your website for search engines is to conduct keyword research. These are terms used by your audience when searching for products or services you provide. Each page of your website should target a different keyword cluster, ensuring that the pages do not compete with each other, or are seen by the search engine as duplicates.
The next step to optimising your website for search engines is to create high quality, unique, and relevant content targeting the keywords you researched. High quality content includes:
Images are important to your SEO efforts. They are used to keep your visitors engaged, while helping you rank and generate organic traffic. Remember to optimise your images, helping them appear in image searches.
Internal linking is an important navigational tool, helping you direct your visitors around your website with ease, keeping them engaged, and reducing bounce rates. Backlinks, also known as inbound links, are even more important. Backlinks come from other reputable websites, driving traffic to your website.
Google uses your backlilnk profile to find your web pages, identifying their relevance. You should see backlinks as a vote of confidence for both users and search engines.
It is also important to make use of technical SEO to optimise your website for search engines. Ensure your site meets Google site security and user experience requirements:
Optimising your website for search engines is a complex process that takes time, dedication, and resources. If you need help improving your ranking in SERPs, reaching your audience, and driving organic traffic to your website, contact the Genie Crawl team to discuss your SEO needs.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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