How do you optimise a website for search engines?
Search engine optimisation (SEO) is an affordable and effective way to drive traffic to your website. These days users rely on search engines to find information, services, and products. Google gets more than 8.5 billion searches per day, making it an effective marketing strategy for all businesses.
Organic search is the name used to describe non-advert search results, which can be achieved by optimising your website for SEO.
Search engine optimisation (SEO) is a number of different strategies that align your website to the search engines ranking algorithm, ensuring your site can be crawled and indexed easily, boosting your ranking in search engine results pages (SERPs).
It involves making improvements to your website structure, complete with high quality content, ensuring your website is discovered by users that search for products or services you provide.
When we talk about search engines, we usually focus on Google. Google is only one of many search engines, but it is also the market share leader with over ninety percent of the search engine market share. Therefore, when it comes to your SEO strategy, focus on Google's best practices to ensure the best end results.
People use the internet to carry out searches every day. These are opportunities for your business to connect with your audience, answering their questions, becoming a valuable source of information for them. With SEO, you can expect:
Now that you know what SEO is and why it's important, you need to put it into practice. In order to achieve success, you need to optimise your website for search engines, along with using off-page and technical SEO practices.
The first step to optimising your website for search engines is to conduct keyword research. These are terms used by your audience when searching for products or services you provide. Each page of your website should target a different keyword cluster, ensuring that the pages do not compete with each other, or are seen by the search engine as duplicates.
The next step to optimising your website for search engines is to create high quality, unique, and relevant content targeting the keywords you researched. High quality content includes:
Images are important to your SEO efforts. They are used to keep your visitors engaged, while helping you rank and generate organic traffic. Remember to optimise your images, helping them appear in image searches.
Internal linking is an important navigational tool, helping you direct your visitors around your website with ease, keeping them engaged, and reducing bounce rates. Backlinks, also known as inbound links, are even more important. Backlinks come from other reputable websites, driving traffic to your website.
Google uses your backlilnk profile to find your web pages, identifying their relevance. You should see backlinks as a vote of confidence for both users and search engines.
It is also important to make use of technical SEO to optimise your website for search engines. Ensure your site meets Google site security and user experience requirements:
Optimising your website for search engines is a complex process that takes time, dedication, and resources. If you need help improving your ranking in SERPs, reaching your audience, and driving organic traffic to your website, contact the Genie Crawl team to discuss your SEO needs.
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