How do you optimise a website for user experience?
The digital landscape is constantly evolving and companies are having to focus on their user's experience. User experience (UX) are important to keeping potential customers satisfied. The path to user experience optimisation is a complex one, but there are some practical steps you can take.
User experience (UX) optimisation is about improving user interactions on your website, application, or product. Using custom feedback, design principles and analytics you can improve UX, making your site intuitive and engaging for your website visitors.
There are a number of steps you can take to improve your website UX:
Users expect websites to load quickly with fifty percent of visitors refusing to wait more than two seconds for a website to load. A few seconds longer can result in the visitor abandoning your site for a competitor website, increasing your bounce rates. With high bounce rates and a poor UX, your ranking will not improve in search engine results pages (SERPs).
In order to speed up your page loading times, you will want to compress images, as high resolution i9mages take up a lot of space, slowing down how long it takes for your website to load. In addition to this, using a content delivery network (CDN) can improve your loading times.
Create engaging content that keeps visitors on your website for longer. Create curiosity and guide them to the other pages of your website. As users engage with your site, your on-page metrics will improve. When you get your visitors engaged with your content, you increase your chances of improving your conversion rates.
The rise of smart phones and other mobile devices continues to soar and your website needs to be able to adapt to the different screen orientations and sizes. Responsive designs are mobile-friendly, functioning well across all devices from desktops to smart phones and tablets.
Your website navigation needs to be easy to understand, intuitive, and consistent. It should include a simple to use menu, enabling users to find the information they are looking for with ease. Add search bars, call-to-actions (CTAs), and internal links to make the navigation of your site seamless.
Interactive elements will make your site more memorable, user-friendly, and engaging. You can use forms, sliders, and buttons to make your site feel and look more engaging, providing your visitors with easy to understand feedback on how they are supposed to interact with your site.
Until the introduction of artificial intelligence (AI) in the digital marketing world, customers that needed support would have to phone the company and deal with one of the staff members. This means businesses needed to have employees on hand to answer the call. Now you can add chatbots to your website, which are automated assistants that can respond to customer queries at any time of the day or night, this saves on resource, and boosts user experience.
Social media has also gained popularity over the years with most people these days having at least one social media account. When you have social media shares and reviews, you build credibility among your users.
User experience optimisation requires ongoing monitoring, ensuring your efforts are achieving results. With regular monitoring, you can identify what areas of your website need attention and which are achieving results, helping you ensure your website visitors have the best user experience (UX).
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