How do you optimise a YouTube video for SEO?

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How do you optimise a YouTube video for SEO?

Adding creative content strategies to your content campaign helps you grow your reach. One of the most popular options is YouTube. YouTube is an effective marketing channel for more than eighty percent of B2C brand around the world, and for over twenty percent of B2B companies. 

How do you optimise YouTube videos for SEO?

YouTube is a popular video platform, but it also acts as an important search engine. There are ways you should approach your YouTube content creation to improve your SEO efforts:

Keyword Research

Keyword research is important to any effective content strategy, including your YouTube videos. Remember YouTube videos can appear in Google search engine results pages (SERPs). 

Always look for keyword opportunities when creating your YouTube videos. Look at trending videos, or focus on researching your keywords as you would if you were writing a blog or web page. 

How do you optimise a YouTube video for SEO?
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Optimise Titles and Descriptions

Use your keywords strategically in your title and description:

Add Tags

Tags are useful keywords added to the metadata of your video. It is always worth adding tags, even though we are not sure on how effective they are when trying to reach new viewers.

Choose a Category with Care

Once you have added your tags, you have the ability to choose a category for your video. Some believe this can improve your performance. It only takes a second to add a category, increasing your chances of reaching your viewers.

Your Thumbnail Should Be Customised

YouTube automatically selects a still frame from your video and uses it as a thumbnail. If you do not want to use this, you can create your own. Ninety percent of the best performing videos have a customised thumbnail. As a business, this also offers you the opportunity to add your brand logo as a watermark on your video.

Create a Playlist

You can create a playlist of numerous videos. When you set up a playlist of related videos, you engage with your audience, encouraging them to watch your content for longer, helping to reduce your bounce rate and increasing your chances of appear in Google SERPs.

Review Analytics

It is essential to regular monitor your YouTube videos performance and adjust your SEO strategy accordingly. YouTube offers an Analytics section where you can see overall views, channel subscribers, and watch time. You can identify the performance of specific videos, along with details on your audience. You can use these insights when creating new content, helping you make data based decisions.

Did you know there are close to three billion YouTube users and they spend an average of forty eight minutes every day watching videos?

Conclusion

YouTube offers a great marketing opportunity for businesses, from small businesses to large corporations. The way to the top is to identify with your audience, creating a powerful YouTube SEO strategy. 

Remember to use your SEO tactics in your YouTube strategy, helping you rank in Google search engine results pages, boosting your brand visibility, while driving quality traffic to your website.

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