How do you optimise for best image search?

You are here:Home»Knowledge Centre»SEO Knowledge Centre»How do you optimise for best image search?

We are rated as the Best SEO and Google Ads Agency of 2024. Check out our Google and Clutch reviews below.

No fixed contract, just MONTH BY MONTH
Affordable and FAIR prices
Fast responses WITHIN hours
We love getting RESULTS
PPC iconSEO icon
Five star rated company★★★★★
GET YOUR FREE AUDIT & PROPOSAL

How do you optimise for image search?

When it comes to search engine optimisation (SEO), many of us spend too much time focusing on optimising our content, that we forget to optimise your images for image search. 

Image SEO and Benefits

You should be using high quality and interesting images on your website. We are naturally visually-orientated creatures and an engaging image will grab our attention. Online content that contains images receives ninety four percent more views than content published without images.

When you include images in your content, you engage your users, helping to improve you ranking in image search results. Image SEO is optimising all your images to boost visibility in Google Images and search engine results pages (SERPs). When done correctly, you increase your changes of appearing in the Google Image Pack.

How do you optimise for best image search?
GET YOUR FREE ONLINE QUOTE

When optimising your images for image search, you can enjoy a host of benefits:

How Do You Optimise for Image Search?

Image SEO is very important to your website performance, offering you great benefits, helping to improve your ranking in SERPs. In order to ensure your images are optimised for success, you should:

Select the Correct Image File Type

The first step to image SEO is to ensure your images are the right file type, or image format. This ensures your images are displayed properly and are clearly visible, without blurring. The file type you select is important, as you need to ensure the format you select is one that Google crawlers can index accurately.

Image formats that Google indexes, includes:

Resizing Your Images

The image size and file size are two different things. Image size is how big the image is, this is measured in pixels, while the file size is the amount of storage space it takes, measured in KB. Large image sizes can slow down your web page loading times, due to the browser having to load the full image.

High resolution images are also known to slow down your website speed. While the images may look amazing, perfect for printing, when it comes to uploading them, you need to sacrifice quality to speed up your site to boost user experience.

The standard resolution for images on the internet is 72 pixels per inch (PPI). Pixels are the individual dots making up the image that is displayed on your computer screen. PPI is how many dots appear within an inch of your screen space.

Compress Your Images

When you compress your images, you reduce the image file size, making them suitable for websites, without compromising on page load times and storage. The image file size will directly impact the page loading times of your website, meaning larger files will leave users having to wait for the image to load before interacting with it. This can increase bounce rates, negatively impacting your SEO efforts.

Add Descriptive Alt Text

Alt text, or alternative text, is essential in helping Google understand the content of your images. Alt text is also used by screen readers, describing images to users that are visually impaired, improving user experience (UX). In addition to this, in the event the image cannot be displayed, the alt text is displayed by browsers.

Ensure your alt text is descriptive, using your targeted keywords. This provides valuable context for search engines, while aligning your images to your users search queries.

Conclusion

Do not underestimate the importance of optimising for image search. Optimised images not only appear in SERPs, but they also appear in image searches. When done properly, you increase your chances of appearing in Googles Image Pack, increasing website traffic.

RESEARCH
Understanding your market and target audience.
1st step
STRATEGY
Putting together a clear and precise road map.
2nd step
IMPLEMENTATION
Putting everything into practise and making it work.
3rd step
MEASUREMENT
Tracking your success with tools to ensure progress.
4th step
Testimonials

See What Our Delighted Clients Say About Us

Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.

Jalisa Ogundelu
Owner

Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!

Anna Farra
Owner

Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.

Olesia Luspa
Owner

Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!

Daniel Rushton
Owner

Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.

Rob Cain
Owner

GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.

John Carter
Owner

I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.

Fynn Healy
Owner

As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!

Sarah Williamson
Owner

I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!

Becky Townsend
Owner

Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+

Lee McRae
Owner
Contact Details

Contact Us

Visit Our Location
US: 244 5th Avenue, New York City, New York, 10001
UK: 120-122 High Street, Whitton, Twickenham, TW2 7LL
Get in Touch

Drop a Line

Complete the form and a member of our team will be in touch shortly to discuss your enquiry.