How do you optimise for international SEO?

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How do you optimise for international SEO?

International SEO is vital if you want to expand your business globally. These days we are connected on a global level, but even the most beautifully designed website can struggle to attract visitors without an effective international SEO strategy in place.

International SEO is an effective way to drive organic results to your website, targeting audiences in different countries around the world. 

What is International SEO?

International SEO is optimising your website to ensure visibility and improved ranking for different countries and languages. It ensures search engines can identify which countries you want to target, along with which languages you use when attracting visitors from different countries.

How do you optimise for international SEO?
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How does International SEO Work?

Google, along with other search engines, match search results to the user's location and language. International SEO tells search engines that your site has content that is suitable for users in particular countries, or when users are searching for services or products using a different language. It uses country or language targeting.

Why You Need International SEO as a Global Business

You can tailor your content to appeal to audiences anywhere in the world, offering numerous benefits for businesses wanting to expand globally:

How Do You Optimise for International SEO?

In order to push your business forward and expand into a global market using international SEO, there are some important optimisation tips to take into consideration:

Take Note of The Current State of Your Website

The first step to optimising your website for international SEO is to check your websites current traffic that is coming from different countries. You can use Google Analytics for this, providing you with data on the volume and trends of visitors, along with conversions based on language and country.

Take note of the organic search visibility of your website in different countries around the world. You can use Google Webmaster Tools for this, identifying the most popular queries and pages that appear in different countries search results. With the data in hand, you can ask yourself the following:

1.What countries do you want to target?
2.What languages do you want to target?
3.How will you handle your website localisation? - Website localisation is adapting your website to the culture and languages of diverse target markets throughout the world.

Set Your International SEO Goals

By setting clear goals on what you want to achieve from your international SEO efforts, provides you with direction, helping you measure your success effectively. Common international SEO goals include:

Carry out a Competitor Analysis

Knowing what your competitors are up to and how their international SEO campaign is working, is beneficial to developing your own effective strategy. Competitor analysis helps you identify what is working and what is not working for your competitors, helping you create a strategy to achieve international SEO success.

Keyword Research

Keywords are important in every SEO strategy, including your international SEO strategy. Keywords helps you reach your audience, driving them to your website, wherever they are in the world. 

URL Structure

Dedicated URL's should be used to avoid confusion between original and localised content. Each URL should link to a page with content that has been adapted for different languages. 

Conclusion

International SEO enables you to expand your reach. By understanding your target audience and implementing international SEO strategies, you can attract a wider audience, boost organic and quality traffic, providing you with the opportunity to improve conversions.

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