How do you optimise for local search?

You are here:Home»Knowledge Centre»SEO Knowledge Centre»How do you optimise for local search?

We are rated as the Best SEO and Google Ads Agency of 2024. Check out our Google and Clutch reviews below.

No fixed contract, just MONTH BY MONTH
Affordable and FAIR prices
Fast responses WITHIN hours
We love getting RESULTS
PPC iconSEO icon
Five star rated company★★★★★
GET YOUR FREE AUDIT & PROPOSAL

How do you optimise for local search?

When you focus on local search engine optimisation (SEO), you can benefit from general internet searches, along with local searches. When you have a physical location, targeting your local audience is essential to driving foot and website traffic.

Forty six percent of all searches on Google are for local businesses, seventy eight percent result in an offline purchase. 

There are some differences between local SEO and organic SEO. Local SEO takes the searchers location and your location into consideration when selecting rankings. Ranking for keywords is still important, but you need to add your geographical information, making long-tail keywords, helping your audience find your business and walk through your door.

Content Remains Essential

Create high quality, unique, and relevant content that adds value to your visitor. This means well-written, in-depth, and optimised content, going into specific detail about what services you offer. Your landing pages should be tailored to your local customers, showing them you are part of their community.

How do you optimise for local search?
GET YOUR FREE ONLINE QUOTE

Add City Names and Neighbourhoods

When people search for a product or service in their local area, they are likely to add the neighbourhood name or city name. This means you need to use these in your keywords on your web pages. Ensure you add the specific areas of a city where you provide your services or sell your products. 

Create a Mobile-Friendly Website

More people are relying on their mobile devices to search for products and services online. As a result, it's important to ensure you focus on a mobile first design. Eighty nine percent of people search for something on their mobile device once a week with sixteen percent of them likely to travel to your physical location within twenty four hours. Eighteen percent of mobile local searches result in a sale within twenty four hours.

Claim Your Google My Business Listing

Now that your website is optimised for local SEO, you need to focus on other important elements, such as claiming your Google My Business listing. When someone searches Google for anything related to your business, your Google My Business listing is one of the first things they see.

Ensure you optimise your listing for success, providing accurate contact information, high quality images, and use your keywords.

Don't Forget Review Sites

Similar to your Google My Business listing, well known review sites, such as TripAdvisor, Airbnb, Facebook, and Yelp, all enable you to claim your business page, optimising it for local SEO success. Encourage your customers to leave reviews on independent review sites to boost your local SEO efforts. Remember Google loves reviews when it comes to local SEO.

List Your Business in Local Directories

Online directories are a great opportunity to get your business information out to your local audience. Adding your NAP (Name, address, phone number) information, not only helps to boost your ranking in local searches, but ensures your audience can contact your business. Double check your NAP information is consistent in local directories, review sites, and on your Google My Business listing, avoiding the risk of confusion.

Conclusion

Local SEO is such a valuable tool that can be used by businesses in all industries and any location. It helps you reach your audience when they search for products and services in your local area. Adding your NAP information on your website, in local directories, review sites, and on your Google My Business listing is one of the steps to boost visibility in online searches.

What we love about local SEO is it puts all businesses on an even playing field, helping small businesses improve their ranking and reach their audience with confidence.

RESEARCH
Understanding your market and target audience.
1st step
STRATEGY
Putting together a clear and precise road map.
2nd step
IMPLEMENTATION
Putting everything into practise and making it work.
3rd step
MEASUREMENT
Tracking your success with tools to ensure progress.
4th step
Testimonials

See What Our Delighted Clients Say About Us

Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.

Jalisa Ogundelu
Owner

Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!

Anna Farra
Owner

Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.

Olesia Luspa
Owner

Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!

Daniel Rushton
Owner

Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.

Rob Cain
Owner

GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.

John Carter
Owner

I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.

Fynn Healy
Owner

As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!

Sarah Williamson
Owner

I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!

Becky Townsend
Owner

Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+

Lee McRae
Owner
Contact Details

Contact Us

Visit Our Location
US: 244 5th Avenue, New York City, New York, 10001
UK: 120-122 High Street, Whitton, Twickenham, TW2 7LL
Get in Touch

Drop a Line

Complete the form and a member of our team will be in touch shortly to discuss your enquiry.