How do you optimise for voice search?
With advancements in technology, more people are making use of voice assistants, such as Alexa, Google Assistant, and Siri. These voice assistants help with the users search needs, making voice search optimisation more important than every before when it comes to your search engine optimisation (SEO) strategy.
Voice search optimisation is when you optimise your content, helping it rank well when a user searches using their voice, rather than text. This requires you use conversational language, focusing on long tail keywords, while understanding the users intent.
By implementing voice search optimisation, you can improve your brand visibility, helping to attract organic and quality traffic to your website.
When you optimise for voice search, you reach a wider audience, reaching your audience that uses voice assistants. This helps to boost brand visibility in online searches, helping you match and rank for conversational searches, boosting user experience by providing concise and accurate answers.
Voice search is different from text search. It is natural and conversational. It provides a single answer not a list. When you optimise for voice search, you need to focus on answering specific questions using a conversational and natural language format.
Optimising your website content for voice search means having to use natural and conversational language, combined with long-tail keywords. You can also optimise your site by speeding up your website loading times, making your site mobile friendly, or optimising for featured snippets in Google SERPs.
In order to target specific keyword queries for voice search, you will want to focus on long-tail keywords. Use Google Keyword Planner to find common questions that are asked relating to your topic. Don't forget to use schema mark-up to help search engines identify what your content is about, helping them index it accurately, helping you improve your brand visibility in voice search results. Long tail keyword range from three to five words in length.
When creating your content for voice search queries, focus on your long tail keywords, using conversational language in your content. Your website must provide an enjoyable user experience, reducing bounce rates, and improving dwell time, all of which can benefit your website, helping you improve rankings in SERPs.
A high volume of mobile search queries come while people are actively on the road searching for a product or service. They may be in one of your competitors stores, looking for another local supplier. You need to prioritise local SEO when it comes to voice search optimisation. Your user can use a voice assistant to gain local information on your business.
Speed up your website pages to ensure you achieve the best results when it comes to voice search optimisation. It is important your website is fast to load across any device. You can use a content delivery network (CDN), which can streamline your content distribution, helping to speed up your website considerably.
Voice search is only just taking off, it will grow exponentially in the coming years, especially when you take the fact that more than five billion smart phones are sold each year. To stay front and centre in front of your audience, you will want to optimise your website for voice search. Need more information? Don't hesitate to contact the Genie Crawl team.
Complete the form and a member of our team will be in touch shortly to discuss your enquiry.