How Do You Optimise Images for SEO?

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How Do You Optimise Images for SEO?

Image optimisation involves reducing the file size, dimension, and format of the image without losing the high quality. It is an essential element to improve your website performance. 

When you reduce an image's file size, you boost your page loading times. As you may know, page loading times is an important ranking factor to Google and other search engines. This is why your image files should be compressed. Image optimisation is not only about resizing your images, it is so much more.

When done properly, you optimise your images for SEO by determining human readable file names that include your researched and analysed key word, descriptive image alt tags, and ensure the images are mobile friendly and responsive. There should also be an image caption, along with social sharing options, boosting user experience (UX) and your ranking in search engine results pages (SERPs).

How Do You Optimise Images for SEO?
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Why Images are Important to SEO

Images are essential to websites, affecting user experience (UX), site visibility, and rankings. There are some important things you need to know:

  1. 38% of Google search results pages display images, enabling users to experience visual and text messages
  2. Images help visitors make purchasing decisions on eCommerce sites
  3. Images can create a positive or negative user experience, optimisation is essential to keep visitors engaging with your website
  4. Images must be downloaded to display them to your visitors. Large image files slow down the process, using too much bandwidth. When your website is slow to load, it provides a poor user experience. This can negatively impact your ranking in SERPs

How to Optimise Images for SEO

There are a few optimisation techniques you should use to ensure your images are SEO optimised:

Resize Images

Image size is the dimensions of your image, such as 1920 x 1080 pixels, while the file size is the space needed to store your image on the server, such as 250kb. If your images are high resolution with large dimensions, they will slow down your page loading times, negatively impacting your SEO success. It's important to reduce the file size of your image without losing quality, enabling your pages to load quickly, while still providing high quality images. 

Optimise File Name

Your image file name affects SEO and content ranking. It can provide excellent SEO results when you add relevant and descriptive keywords. Tips to optimise your images includes:

Only Use Unique Images

When you use unique images, you enjoy a higher search engine ranking than using stock images, especially when you choose images that are being used by numerous other websites. Unique images yield a higher ranking in SERPs.

Type of Image Formats

It is advisable to use commonly supported and web-friendly image formats. These includes JPEG, Web P, and PNG. These balance both quality and size, contributing to fast loading pages, which is an important factor for SEO:

Conclusion

More people are using images when conducting a search on the internet. In order to improve your image SEO success, you need to optimise your images for search engine optimisation and user experience (UX). This means publishing unique, high quality images that are in a small file size format, such as JPEG, PNG, or WebP.

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