How Do You Recover From a Google Penalty?

You are here:Home»Knowledge Centre»SEO Knowledge Centre»How Do You Recover From a Google Penalty?

We are rated as the Best SEO and Google Ads Agency of 2024. Check out our Google and Clutch reviews below.

No fixed contract, just MONTH BY MONTH
Affordable and FAIR prices
Fast responses WITHIN hours
We love getting RESULTS
PPC iconSEO icon
Five star rated company★★★★★
GET YOUR FREE AUDIT & PROPOSAL

How Do You Recover From a Google Penalty?

Have you notice your rankings are dropping? Maybe you are not ranking on search engine results pages (SERPs) at all anymore. Have you been penalised by Google? Before worrying, you need to know you are not alone.

There are over four hundred thousand manual penalties handed out by Google monthly, this does not include websites that are penalised by the core algorithm updates. The good news is that you can recover from a Google penalty.

It is not an easy tasks to recover from a Google penalty. You need a process in place and be committed and focused to achieving the results you need. The good news is that there are some steps you can take to recover from a Google penalty:

How Do You Recover From a Google Penalty?
GET YOUR FREE ONLINE QUOTE

What Penalty Are You Facing?

The first step to penalty removal is to identify what type of penalty you are facing. There are two types of Google penalties:

Depending on the type of penalty you have will determine what you need to do. Each requires a different strategy or a number of strategies to bypass them.

Manual Penalties

Manual penalties are handed out by employees working for Google's search quality or webspam team. They review websites and decide if there are any penalties and what actions need to be taken. Common manual penalties include:

You will be notified if you receive a manual penalty through the Google Search Console.

Algorithm Penalties

Google relies on algorithms to provide relevant and valuable results to users. In fact, the entire Google search is run by algorithms. Algorithms are complex mathematical equations used to determine what results to show to a user.

There are two main algorithm penalties to worry about:

Panda was launched in 2011 targeting content related issues, such as pages with little or no value, or those with too many adverts. The Penguin algorithm update was introduced in 2012 targeting sites with dodgy links used to manipulate search engines and increase ranking. 

How do you Recover from a Google Penalty?

Do you think you have been hit by a Google penalty? There are some useful steps you can take as part of your recovery process. 

1. Examine Ranking Issues

Before you can take action and start recovering, you need to understand what is happening.  There are a few places you can check to see what penalty you have been hit with:

2. Have There Been Any Recent Algorithm Updates?

After examining the ranking issues and you still cannot find the problem, then you are going to want to see if there have been any recent algorithm updates. Google updates their algorithms up to six hundred times each year and a simple change in algorithm can cause your traffic to drop and your site performance to lower. In some cases, an update can result in a penalty. Ensure you remain updated on:

3. Run a SEO Audit

If you still haven't found the problem, take a closer look at your website to identify any issues. You should run a SEO audit and content audit, helping you identify problems that may have caused your Google penalty. 

4. Track your Backlinking Profile

If you are still trying to recover from a Google penalty, cleaning up your backlink profile may be necessary. Identify if you have any poor quality backlinks or spammy links. Google Search Console and Moz offer valuable tools to track your backlinking profile.

Conclusion

If you suspect you have been penalised by Google, you can follow the steps listed above and try and find and rectify the problem. If you are unsure, it's recommended to hire an experienced and reputable digital marketing agency to assist. At Genie Crawl, we have experience helping our clients recover from Google penalties and help them achieve even better results in the long run. 

RESEARCH
Understanding your market and target audience.
1st step
STRATEGY
Putting together a clear and precise road map.
2nd step
IMPLEMENTATION
Putting everything into practise and making it work.
3rd step
MEASUREMENT
Tracking your success with tools to ensure progress.
4th step
Testimonials

See What Our Delighted Clients Say About Us

Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.

Jalisa Ogundelu
Owner

Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!

Anna Farra
Owner

Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.

Olesia Luspa
Owner

Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!

Daniel Rushton
Owner

Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.

Rob Cain
Owner

GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.

John Carter
Owner

I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.

Fynn Healy
Owner

As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!

Sarah Williamson
Owner

I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!

Becky Townsend
Owner

Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+

Lee McRae
Owner
Contact Details

Contact Us

Visit Our Location
US: 244 5th Avenue, New York City, New York, 10001
UK: 120-122 High Street, Whitton, Twickenham, TW2 7LL
Get in Touch

Drop a Line

Complete the form and a member of our team will be in touch shortly to discuss your enquiry.