How Does Digital Marketing Work Step by Step?
These days, every click and conversion leaves valuable data behind. Studies have shown that businesses with an effective digital marketing strategy see a thirty two percent increase in return on investment, when compared to businesses without a clearly defined strategy.
Over the past thirty years, marketing has evolved from traditional marketing methods to the digital marketing solutions we know today. Knowing how digital marketing works step by step is essential to your business success.
The first step in digital marketing is to establish clear objectives, along with identifying your target audience. What do you want to achieve? Who is your ideal customer? Defining these parameters enables you to tailor your digital marketing efforts effectively.
The second step to effective digital marketing is to carry out an analysis of your company, identifying your strengths, weaknesses, opportunities, and threats your business may face in the market. This helps you understand your competitors and your industry landscape, providing insights that can be used to shape your digital marketing strategy.
This step involves developing a digital marketing strategy based on your goals, target audience, and market research. This strategy should outline the content, tactics, and channels you will use to reach and engage with your audience. It is a good idea to use a mix of channels to achieve success, such as search engine optimisation (SEO), pay per click (PPC) advertising, social media marketing, and email marketing.
Content is king when it comes to any digital marketing strategy. You need to create high quality, relevant, and informative content that adds value for your audience across your chosen digital marketing channels. Content can be blogs, videos, social media posts, infographs, and more. It should answer questions or solve problems for your audience.
In order for your website to rank well in search results, you need to incorporate search engine optimisation (SEO) into your digital marketing strategy. SEO involves optimising your website structure, content, meta tags, and more, along with ensuring your pages load quickly and your site is easy to navigate. You want to ensure your users have a great experience when visiting your website. Don't forget to ensure your website is responsive, working across all devices.
With your digital marketing strategy coming together, you now need to engage with your audience and the best place to do this is on a social media platform. The platforms include Facebook, YouTube, Instagram, Twitter, TikTok, and LinkedIn. You will need an effective social media strategy in place to share your content, engage with your audience, target ads, and build long lasting relationships with your existing customers.
Email marketing should be part of a successful digital marketing campaign enabling you to promote your products and services, drive conversions, and nurture leads. You can target your audience based on interests, behaviours, location, and demographics, delivering personalised content.
To increase visitors to your website, you may want to incorporate PPC in your digital marketing campaign. PPC is when you pay every time a potential customer clicks on your advert links, being directed to your landing page. PPC platforms include Google Ads, Facebook Ads, and LinkedIn Ads.
You cannot expect to put a digital marketing strategy in place and leave it to run for itself. It takes time, effort, and monitoring. You need to regularly track and monitor your digital marketing efforts, analysing its performance to see if its working or not. You can analyse the key performance indicators (KPIs) including engagement metrics, website traffic, conversion rates, and return on investment.
Based on the performance data you receive through regular monitoring of your campaign, you can adjust your digital marketing strategies to ensure your business continues to achieve success.
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