How Does Digital Marketing Work Step by Step?

You are here:Home»Knowledge Centre»SEO Knowledge Centre»How Does Digital Marketing Work Step by Step?

We are rated as the Best SEO and Google Ads Agency of 2024. Check out our Google and Clutch reviews below.

No fixed contract, just MONTH BY MONTH
Affordable and FAIR prices
Fast responses WITHIN hours
We love getting RESULTS
PPC iconSEO icon
Five star rated company★★★★★
GET YOUR FREE AUDIT & PROPOSAL

How Does Digital Marketing Work Step by Step?

These days, every click and conversion leaves valuable data behind. Studies have shown that businesses with an effective digital marketing strategy see a thirty two percent increase in return on investment, when compared to businesses without a clearly defined strategy.

Over the past thirty years, marketing has evolved from traditional marketing methods to the digital marketing solutions we know today. Knowing how digital marketing works step by step is essential to your business success. 

1. Defining Your Target Audience and Goals

The first step in digital marketing is to establish clear objectives, along with identifying your target audience. What do you want to achieve? Who is your ideal customer? Defining these parameters enables you to tailor your digital marketing efforts effectively.

2. Conduct an Analysis

The second step to effective digital marketing is to carry out an analysis of your company, identifying your strengths, weaknesses, opportunities, and threats your business may face in the market. This helps you understand your competitors and your industry landscape, providing insights that can be used to shape your digital marketing strategy.

How Does Digital Marketing Work Step by Step?
GET YOUR FREE ONLINE QUOTE

3. Strategy Development

This step involves developing a digital marketing strategy based on your goals, target audience, and market research. This strategy should outline the content, tactics, and channels you will use to reach and engage with your audience. It is a good idea to use a mix of channels to achieve success, such as search engine optimisation (SEO), pay per click (PPC) advertising, social media marketing, and email marketing.

4. Create High Quality Content

Content is king when it comes to any digital marketing strategy. You need to create high quality, relevant, and informative content that adds value for your audience across your chosen digital marketing channels. Content can be blogs, videos, social media posts, infographs, and more. It should answer questions or solve problems for your audience. 

5. Optimise for SEO Success

In order for your website to rank well in search results, you need to incorporate search engine optimisation (SEO) into your digital marketing strategy. SEO involves optimising your website structure, content, meta tags, and more, along with ensuring your pages load quickly and your site is easy to navigate. You want to ensure your users have a great experience when visiting your website. Don't forget to ensure your website is responsive, working across all devices.

6. Make Use of Social Media Marketing

With your digital marketing strategy coming together, you now need to engage with your audience and the best place to do this is on a social media platform. The platforms include Facebook, YouTube, Instagram, Twitter, TikTok, and LinkedIn. You will need an effective social media strategy in place to share your content, engage with your audience, target ads, and build long lasting relationships with your existing customers.

7. Email Marketing

Email marketing should be part of a successful digital marketing campaign enabling you to promote your products and services, drive conversions, and nurture leads. You can target your audience based on interests, behaviours, location, and demographics, delivering personalised content.

8. Pay Per Click (PPC) Advertising

To increase visitors to your website, you may want to incorporate PPC in your digital marketing campaign. PPC is when you pay every time a potential customer clicks on your advert links, being directed to your landing page. PPC platforms include Google Ads, Facebook Ads, and LinkedIn Ads.

9. Track and Monitor

You cannot expect to put a digital marketing strategy in place and leave it to run for itself. It takes time, effort, and monitoring. You need to regularly track and monitor your digital marketing efforts, analysing its performance to see if its working or not. You can analyse the key performance indicators (KPIs) including engagement metrics, website traffic, conversion rates, and return on investment. 

10. Adjust and Improve

Based on the performance data you receive through regular monitoring of your campaign, you can adjust your digital marketing strategies to ensure your business continues to achieve success.

RESEARCH
Understanding your market and target audience.
1st step
STRATEGY
Putting together a clear and precise road map.
2nd step
IMPLEMENTATION
Putting everything into practise and making it work.
3rd step
MEASUREMENT
Tracking your success with tools to ensure progress.
4th step
Testimonials

See What Our Delighted Clients Say About Us

Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.

Jalisa Ogundelu
Owner

Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!

Anna Farra
Owner

Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.

Olesia Luspa
Owner

Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!

Daniel Rushton
Owner

Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.

Rob Cain
Owner

GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.

John Carter
Owner

I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.

Fynn Healy
Owner

As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!

Sarah Williamson
Owner

I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!

Becky Townsend
Owner

Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+

Lee McRae
Owner
Contact Details

Contact Us

Visit Our Location
US: 244 5th Avenue, New York City, New York, 10001
UK: 120-122 High Street, Whitton, Twickenham, TW2 7LL
Get in Touch

Drop a Line

Complete the form and a member of our team will be in touch shortly to discuss your enquiry.