How does domain age affect SEO?

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How does domain age affect SEO?

E-commerce website owners are seeing the importance of search engine optimisation (SEO). In order to ensure your e-commerce website appears in results when your audience searches for a product you sell, you need to optimise your site for SEO success.

How to optimise an e-commerce website for SEO

There are a number of steps you must take to optimise your e-commerce website for SEO:

Keyword Research

Before you write any content on your e-commerce site, you need to perform keyword research. Do not focus on the most popular keywords, consider your buyers intent. Buyer intent is why they are carrying out the search, and then use the phrases they would use in the search engine.

How does domain age affect SEO?
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Why Domain Age is Important to SEO

There are a few reasons why domain age is important to SEO:

Benefits of Having an Older Domain

When your website has been around for a long time, it offers SEO benefits that you can take advantage of:

Higher Ranking in SERPs

Older domains stand a better chance of ranking well in SERPs, as they viewed as authoritative and relevant by the search engines.

Competitive Edge

When you have an older domain and your competitive come to the table with a new domain, you have a competitive advantage in SERPs, thanks to the age of your domain.

Credible Source

Older domains help you establish yourself as a credible source for your audience, showing your website has been around for a long period and is not a fly-by-night site. It helps your audience trust your site more than they would a new domain that has only been around for a short period of time.

Choose a Domain Name with Care

Domain age is only one of the numerous factors that will have an impact on your ranking in search engine results pages. While it is not a major ranking factor, it is something to bear in mind when it comes to your SEO strategy. Older domains give you a competitive edge, showing search engines your website is relevant, authoritative, and a credible source of information.

When you are building your new business and starting a new website, choose a domain name that you will not change for years to come. You want to hold onto that domain name for as long as you can, helping to boost your ranking in SERPs, providing you with brand visibility, organic and quality website traffic, along with the opportunity to improve your conversion rates.

SEO Strategy

Domain name is not a major ranking factor, though it can play a small role in your ranking. To succeed and reach your audience, you will want an effective SEO strategy in place, focusing on high quality content, a strong backlink profile, and optimising your site performance.

Even though there has been a correlation identifies between older domains and higher rankings, it does not mean that domain age will help you automatically improve in ranking. Search engines focus on the quality of your content, user experience (UX), and strategies that have followed the SEO Best Practices.

Conclusion

While we cannot say for certain that having an older domain name will help your SEO in any way, we do recommend that you choose a domain name that you can use for years to come. Older domain names have the opportunity to establish themselves, offering a wealth of high quality content that has already been crawled and indexed, along with a strong backlink profile. 

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