How does Google My Business impact local SEO?

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How does Google My Business impact local SEO?

Local businesses must not overlook the outstanding potential of local search engine optimisation (SE) to enhance their online visibility. The world is becoming more digital by the day and in order to reach your local audience, local SEO is the solution. You will find Google My Business at the forefront of local SEO, a powerful tool that helps you improve your local SEO strategy and local ranking in search engine results pages (SERPs).

What is Google My Business?

Google My Business is an online tool that enables businesses to manage their online presence across all Google Platforms. It is completely free to use, enabling a business to list itself on Google, that integrates with Google search, maps, images, and videos. Google My Business provides businesses with the opportunity to provide detailed information about their business, including name, location, operating hours, services and products, email address, website, and contact information. It also enables customers to leave reviews about the business, along with high quality images, helping you attract potential local customers.

How does Google My Business impact local SEO?
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How does Google My Business impact local SEO?

There are numerous factors impacting local SEO. Having an optimised Google My Business does play a vital role in local SEO:

Improves Brand Visibility

When you have a Google My Business listing, you ensure your business appears is local searches, along with on Google Maps. It helps you reach a wider audience, boosting your brand visibility.

Improves Ranking in Local Searches

Google uses a number of factors when determining a local ranking, including:

When your Google My Business information is consistent, accurate, comprehensive, and updated, you increase your ability to improve your ranking in local searches. You also improve your chances of featuring in the local pack, which are the top three local businesses shown by Google.

Improves Customer Interaction

Google My Business provides a host of interaction options, providing customers with the ability to view your business, ask questions they may have, or book an appointment. This boosts user engagement, improving your customer experience, and increasing your chances of ranking in local searches.

Insightful Data

When you take ownership of your Google My Business listing, it generates insightful data including how customers find your business, where they are located, and what actions they took. You can use this information to make data decisions regarding your local SEO strategy.

Google My Business Optimisation Tips

You can enhance your local SEO efforts by optimising your Google My Business listing:

Conclusion

Google My Business is a powerful tool for local businesses, helping you improve your ranking in local search engine results pages (SERPs). Having a comprehensive and updated Google My Business listing helps you encourage customer interactions, while boosting brand visibility. 

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