How does Google My Business set-up impact local SEO?
We live in a world where online presence is essential. Google My Business is essential to any successful local SEO strategy. These days people use the internet to search for anything from searching for a local store to finding a local service. In order to appear in search results, you need to take your local SEO and Google My Business profile seriously to achieve business growth.
Google My Business is a free tool provided by Google, the search engine giant. The tool helps you manage your business across Google Search and Google Maps. It is a digital store front that is visible to millions of users searching for products and services you provide. It includes customer views, images, and important business information.
In order for your business to be visible, attracting more organic website visitors, and helping you improve conversions, you need to manage and optimise your Google My Business Profile, focusing on content, consistency, and reviews.
Improve Ranking in Local Searches
When a user searches for a business like yours in your area, they use keywords that include the area location. Google My Business listings show up in search results first, along with on Google Maps. The more you optimise your profile, the higher your ranking will be. As you probably know, the better your ranking, the more local customers you can attract.
Improve Credibility and Trust
When you maintain your Google My Business Profile with accurate information, regular customer reviews, and high quality photographs, it sends SEO signals to search engines, helping potential customers see your business over your competitors.
Improve Website Traffic and In-Person Contact
Google My Business gives you the ability to add your NAP (Name, Address, Phone Number) information, along with website address. This ensures your potential customers find your business online, but also enables them to contact you directly.
How Do I Optimise My Google My Business Profile?
Now that you can see how Google My Business can benefit your local SEO efforts, you need to know how to optimise your profile to achieve the best results.
Your Google My Business profile is a powerhouse for local SEO. If you want to be front and centre to your potential customers, then having an updated, accurate, and optimised Google My Business listing is an asset you cannot ignore. Do you need help with your Google My Business listing? Are you just getting started with local SEO? Give the Genie Crawl team a call and see how we can assist you.
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