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How does optimising for local search impact small businesses?
Small businesses need a strong online presence to compete in their market. An effective way to achieve this is to use local search engine optimisation (SEO). Any small business that wants to thrive in their local community, needs to understand local SEO and it's important role in digital marketing.
Local SEO is optimising your website to improve your ranking in local search results. If focuses on specific geographical areas, helping small businesses attract local consumers.
Local SEO plays an important role in digital marketing, helping you improve online visibility, while connecting with potential customers in your local area. When you implement local strategies into your SEO campaign, you can enhance your online presence, boosting your visibility and reputation, while driving local traffic to your website.
Small businesses will find great benefits in optimising their websites and SEO efforts for local search:
Visibility is essential for smaller businesses and this is where local SEO comes into play. It helps you improve your visibility in your targeted geographical area. When you optimise your website and online profiles, you can appear at the top of local search results, ensuring your potential customers can find your business.
Small businesses are given an opportunity to attract local traffic to their website when using local SEO. You target specific keywords, optimise your content, and this helps to improve your ranking in local search engine results pages (SERPs), reaching your local audience and driving them to your website.
What we love about local SEO is it makes it possible for small businesses to build and maintain their reputation with their local community. Encouraging online reviews, managing online profiles, and optimising your website, businesses generate trust and credibility, which boosts customer loyalty.
Small businesses often find it difficult to compete with larger and established businesses in their niche when putting their digital marketing strategy together. With local SEO, small businesses are given the opportunity to stand out from their competitors. When you implement local keywords, create local specific content, and use Google My Business to your advantage, you can differentiate yourself from your competitions, attracting customers that are looking for local products or services.
Small businesses that are already embracing local SEO are seeing an increase of foot traffic to their brick and mortar stores. When you optimise for local searches and provide accurate information on online platforms, your business can drive potential customers into your store, helping to boost sales and brand awareness.
The internet is a very competitive marketplace, where businesses are competing on a global, national, and local level. For smaller businesses to remain competitive, local SEO has proven one of the most effective methods, helping to boost brand visibility, foot traffic, website traffic, conversions, and more. Contact the Genie Crawl team if you are ready to implement your local search campaign to improve your small business success today.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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