How does remarketing work in PPC campaigns?
Pay Per Click (PPC) advertising is an online marketing opportunity where you pay a fee when your advert is clicked on by a potential customers. It works based on a silent auction system, where you bid on keywords, creating your adverts around the keywords you are bidding on. When someone searches for the keywords you have given, your advert may appear in organic search results.
Ninety seven percent of your website visitors that leave your site, will not return in the future. This means they need to be motivated to look at your brand again. Remarketing is online advertising that provides you with the opportunity to show adverts to have interacted with your website or brand in the past. It helps you reconnect with your potential customers that you didn't convert the first time.
Using remarketing in your PPC campaigns can offer numerous benefits, becoming an important part of your effective digital marketing strategy:
Remarketing adverts have proven to be very effective. They have a 1.046% efficiency rate, better than any other adverts. So if you spend $1 on your retargeting advert, your expected return is around $10. That's a good return on investment.
When it come to marketing, you are not restricted to one platform for your PPC campaign. You can use Google Ads, Facebook Ads, Linked in Ads, and more When you use numerous platforms, you reach the potential customers that interacted with your website or brand and never returned. This is your second chance at grabbing their attention on whatever platform they use.
Brand awareness is important in today's digital world, when you are competing against hundreds, if not thousands, of online competitors at any given time. Remarketing improves brand awareness. When potential customers see your adverts a number of times, they will remember your brand, which can improve conversions in the long run. Research shows that someone needs to have seven to thirteen brand impressions in order to remember the brand.
Remarketing is effective in PPC campaigns as it enables you to target customers based on their behaviour. This can be showing adverts to those that visitor your website but didn't buy anything, to those that put items in their shopping cart and then abandoned it. You can also use remarketing for those that visit your website often, but never converted. You can create remarketing adverts that are likely to help them convert, turning them into paying customers.
Remarketing adverts are automatically optimised by the platform you are adding them to. Google shows your ad to those that may convert based on their previous behaviour. This ensures you adverts are being seen by the right people, helping you achieve the best return on advert spend.
Genie Crawl is a boutique digital marketing agency with extensive experience in remarketing adverts in PPC campaigns. Contact us today to learn how we can help you with your remarketing adverts.
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