How Does SEO Work in My Website?
Search Engine Optimisation (SEO) uses numerous techniques and tactics to help your website improve ranking in search engine results pages (SERPs). Focusing on your website, you will want to use on-page SEO. This type of SEO uses on-site optimisation to improve your ranking in SERPs. It pays close attention to creating high quality content, using thoroughly researched keywords and improving your site speed, and more.
Before we take a closer look at how SEO works with your website, you need to understand what on-page SEO is. On-page SEO optimises all the elements of your website to improve your ranking, user experience, and brand visibility. It improves page loading times, while creating high quality content with relevant keywords and phrases. It also involves optimising your internal links, title tags, URL's, and more.
There is a difference between on-page SEO and off-page SEO, both focus on helping your website improve ranking in SERPs, enabling you to reach your audience, driving quality traffic to your website. On-page SEO is how SEO works within your website, while off-page SEO is techniques and tactics used outside of the website.
With on-page SEO, you need to:
With off-page optimisation, you need to:
SEO is essential to your business success. It helps your website be visible to potential customers searching for products, services, and information using search engines, such as Google. It helps to drive quality website traffic to your website, in turn, boosting your conversions.
The aim of SEO is to help your website climb to the first page of results. When you get to the first few results based on a particular search, users see your site as reputable and trustworthy, a valuable source to answering their questions. With the helpful content you created on your website, it gives signals to search engines, so that they are able to crawl and rank your website accordingly.
SEO takes time, but once you start ranking, you will enjoy long lasting results, offering an excellent return on investment. Often business owners choose to combine SEO with PPC (Pay Per Click) advertising. Using the two together, you enjoy almost immediate results from the PPC advertising, while your SEO efforts continue to improve to offer long term results.
Google is the leading choice for search engines, holding more than eighty three percent of the market share. Google processes 8.5 billion searches daily. That is approximately ninety nine thousand searches every second of every day. Google uses certain ranking factors. These are what the bots look for, indexing the information, so that when someone searches for products, services, and information online, the search engine can provide the most relevant results.
The ranking factors that the search engines focus on includes:
It is important to remember that SEO takes time, effort, patience, and dedication. It does not provide immediate results, often taking a few months before you start seeing a return on your investment. At the same time, SEO works in your website to provide you with long-term results. It requires ongoing monitoring and updating, ensuring that it remains up to date with the latest search engine algorithms.
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