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How Does SEO Work in My Website?
Search Engine Optimisation (SEO) uses numerous techniques and tactics to help your website improve ranking in search engine results pages (SERPs). Focusing on your website, you will want to use on-page SEO. This type of SEO uses on-site optimisation to improve your ranking in SERPs. It pays close attention to creating high quality content, using thoroughly researched keywords and improving your site speed, and more.
Before we take a closer look at how SEO works with your website, you need to understand what on-page SEO is. On-page SEO optimises all the elements of your website to improve your ranking, user experience, and brand visibility. It improves page loading times, while creating high quality content with relevant keywords and phrases. It also involves optimising your internal links, title tags, URL's, and more.
There is a difference between on-page SEO and off-page SEO, both focus on helping your website improve ranking in SERPs, enabling you to reach your audience, driving quality traffic to your website. On-page SEO is how SEO works within your website, while off-page SEO is techniques and tactics used outside of the website.
With on-page SEO, you need to:
With off-page optimisation, you need to:
SEO is essential to your business success. It helps your website be visible to potential customers searching for products, services, and information using search engines, such as Google. It helps to drive quality website traffic to your website, in turn, boosting your conversions.
The aim of SEO is to help your website climb to the first page of results. When you get to the first few results based on a particular search, users see your site as reputable and trustworthy, a valuable source to answering their questions. With the helpful content you created on your website, it gives signals to search engines, so that they are able to crawl and rank your website accordingly.
SEO takes time, but once you start ranking, you will enjoy long lasting results, offering an excellent return on investment. Often business owners choose to combine SEO with PPC (Pay Per Click) advertising. Using the two together, you enjoy almost immediate results from the PPC advertising, while your SEO efforts continue to improve to offer long term results.
Google is the leading choice for search engines, holding more than eighty three percent of the market share. Google processes 8.5 billion searches daily. That is approximately ninety nine thousand searches every second of every day. Google uses certain ranking factors. These are what the bots look for, indexing the information, so that when someone searches for products, services, and information online, the search engine can provide the most relevant results.
The ranking factors that the search engines focus on includes:
It is important to remember that SEO takes time, effort, patience, and dedication. It does not provide immediate results, often taking a few months before you start seeing a return on your investment. At the same time, SEO works in your website to provide you with long-term results. It requires ongoing monitoring and updating, ensuring that it remains up to date with the latest search engine algorithms.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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