How does technical SEO differ from on-page SEO?
These days search engine optimisation (SEO) is essential to improve your website visibility, drive organic and quality traffic to your website, boost user engagement, and improve conversions. There are two important subdivisions of SEO that you need to understand; technical SEO and on-page SEO.
Technical SEO and on-page SEO both play an essential role in your SEO strategy, addressing different aspects of website optimisation to improve your ranking in search engine results pages (SERPs).
Technical SEO is a very important part of any successful strategy, focusing on improving the technical aspects of your website to improve your ranking in SERPs. This ensures your website meets the search engine requirements, improving crawling and indexing of your website.
Technical SEO has evolved over the years, adapting to the search engines changing algorithms. Originally search engines only focused on keywords and content, but today, they want to provide the best user experience for their users, which means your site needs to be accessible, fast, and secure.
The main objective of technical SEO is to optimise your website structure, improve performance, and ensure it is secure. This lays a foundation for content to be indexed and ranked accurately.
There are are a number of elements of technical SEO:
On-page SEO is also very important to your SEO strategy, focusing on optimising the elements on your website to improve your visibility in SERPs. This includes creating high quality content, and making your website user friendly.
This requires you to understand and align with your users intent. This means understanding your audience, what information they are looking for, and how they search for information. It requires high quality and relevant content, optimising titles, headings, and images, ensuring you make your website attractive to visitors and search engines.
There are a number of important elements for on-page SEO:
Technical SEO and on-page SEO are very different, though they both play a role in your website optimisation. They are both essential elements of any successful SEO strategy. Technical SEO focuses on the speed of your website, accessibility, and security, while on-page SEO focuses on helping your site become more visible in SERPs. Do you want to find out more? Contact Genie Crawl and let us assist you with your SEO strategy today.
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