How does video content impact SEO performance?

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How does video content impact SEO performance?

We live in a digital world where content is essential. In fact, content is king when it comes to your search engine optimisation (SEO) efforts. Written content has dominated the internet for many years, but lately video is growing in popularity and demand. The consumption of video content is on the rise, which is why so many marketers and business owners are seeing the excellent benefits video content offers, including its impact on their SEO performance.

The Difference Between Video SEO and Video For SEO

Before we take a closer look at how video content impacts SEO performance, you need to understand that there are two forms of video when it comes to search engine optimisation. There is “Video SEO” and “Video For SEO,” and there is a distinct difference between them:

  • Video SEO – produce and optimise videos to increase rankings for the videos in search results
  • Video For SEO – using videos in blogs and on your website pages to enhance content quality, improving the web pages ranking on search engine results pages (SERPs)


In this blog, we are going to focus on Video For SEO, providing you with information on how video content impacts your SEO performance.

How does video content impact SEO performance?
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How Video Content Impacts SEO Performance

When search engines, such as Google and Bing, crawl and index your content, they take a number of factors into consideration to determine your ranking when a user searches for a product, service, or information you provide. When you integrate videos into your website pages or blogs, you influence these factors by:

Improved User Engagement

Videos are engaging, helping to keep website visitors on your web page for longer. The more time your visitor spends on your site, the more likely the search engines will see your content as valuable. This improves dwell time, which impacts your SEO performance.


Reduced Bounce Rates

Continuing from the point above, high bounce rates can be seriously detrimental to your website's SEO success. Bounce rates are when a visitor views one page and leaves, or leaves quickly. As you can see, videos not only improve dwell time, they reduce bounce rates. 

Improves Backlink Opportunities

Publishing a high quality video on your web page or blog can increase the chances of acquiring high quality backlinks. Backlinks are important at increasing your website authority, while improving your SEO performance, helping search engine crawlers find, crawl, and index your website, increasing your ranking.

Boost Authority

It is always important to remember that search engines prioritise providing users with the best results. When you offer a diverse range of content types, you are seen as comprehensive and authoritative. Images, text, and video content can all impact your SEO performance.

Improved User Experience

User experience (UX) is very important to search engines. When you provide video content, you make your content easily available for those using mobile devices, thereby boosting user experience. When you provide mobile users with an easy way to engage with your website, you can increase your ranking in search results.

Improved Brand Awareness

Videos are more likely to be shared on social media, when compared to written content. Social shares improve brand awareness, increase website traffic, boost authority, and can have a positive impact on your SEO performance. 

Conclusion

Are you ready to incorporate video content into your blog or web pages? While video content is effective and has a positive impact on SEO performance, there are still numerous elements that need to be carried out when it comes to your on-page and off-page SEO to help you reach your audience, drive quality traffic to your website, and improve your conversions. Get in touch with the Genie Crawl team today to incorporate high quality video content to improve your SEO performance.

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