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How Exit-Intent Popups Can be Optimised for High-Quality Leads
Exit-intent popups are powerful tools, helping you capture more leads on your landing pages. These popups are triggered when your website visitors is about to leave your page, often offering an incentive or value to persuade them to stay on your page or opt-in.
Exit-intent popups are popups that detect mouse movements of your website visitors, sowing up when they are about to move towards the browser tab or back button. They are designed to capture your visitors attention, preventing them from leaving your site without taking action. These popups can be used for offering discounts, free trials, surveys, or a reminder on the benefits of your offerings.
Exit-intent popups have been proven to increase your conversion rate, generating high-quality leads. Studies have suggested that exit-intent popups can boost conversions by up to fifteen percent, based on your industry and offer. These popups help to reduce bounce rates, build an email list, segment your audience, boost retention, and recover lost sales. They give you a better understanding on why your visitors are leaving your website and how to improve your landing page performance.
Creating exit-intent popups require having popup software or a plugin that can accurately measure the mouse movements of your website visitors, ensuring the popups is triggered at exactly the right moment. Your popups must include a clear design with an attention-grabbing headline, while providing a relevant and enticing offer. Don't forget to add a powerful call to action, along with an easy way for the visitor to close the popup. These can include images, fonts, icons, and colours that make your exit-intent popups stand out, while aligning with your brand identity.
It's essential that you optimise your exit-intent popups, running testing and measuring performance, while making necessary adjustments. A useful tool is Google Analytics, where you can track your popups impressions, click through rates, conversions, time on page, and bounce rates. You can also use Google Optimise to run A/B tests to find the one that provides you with the desired results.
When it comes to creating an effective exit-intent popup, it's important to keep the following common mistakes in mind, ensuring you avoid them:
We recommend when creating an exit-intent popup, you follow our recommendations:
Exit-intent popups can be valuable tools to help you generate high-quality leads on your website. While these popups can prove valuable, they must be easy to close, relevant, valuable, clear and concise, and jargon free. If you need help creating an effective and optimised exit-intent popup, the Genie Crawl team would love to help. Contact us now for a free evaluation and quote.
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