How Important is Link Building for SEO?

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How Important is Link Building for SEO?

Link building is the process of securing links from other websites, driving traffic to your own website. You can achieve this by creating high quality, relevant, and interesting content.

How is Link Building Important for SEO?

Link building is one of the many search engine optimisation (SEO) tactics used in an effective campaign. It is an important factor in increasing your ranking in search engine results pages (SERPs). The higher your ranking, the better your chance of reaching your audience and driving them to your website. Without link building, no one is going to find your website.

It is not an easy tasks, so do not be fooled. It is imperative that any links you secure are high quality, come from a reputable source, and the other website is considered an authority website. A good link building strategy can make a huge different to your SEO success.

The more high quality websites that have links directing visitors to your website, the more people will find your site on the internet, you will also rank higher in SERPs. This has always been an important part of search engine optimisation.

How Important is Link Building for SEO?
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How To Build Links

The best way to create a link is to create content that is worth linking to. The content you create should be of the highest quality, adding value for the reader. The higher the quality of your relevant and informative content, the more links you can secure.

It's al about value. You need to provide valuable information that people need and want. The three main strategies include:

Guest Blogs

Writing guest blogs for another website is the best way to get your name out there, helping you secure links to your website. Creating content that is linked to your website, you provide value to readers, while boosting your brand visibility.

Guest blogs are a cost effective option, reducing the need to pay for expensive advertising. Guest posts help you gain higher authority from search engines and readers, helping you gain a competitive edge in your market.

When it comes to writing guest posts, ensure you provide the highest quality content that is relevant to your sites target audience. 

Link Exchange

Link exchanges are an excellent opportunity to create backlinks. You need to find a website offering similar services and content that you provide. Contact the website owner and ask for a link. In exchange you should offer a link back to them from another website or guest blog. Do not link to them and then get them to link to you. A direct exchange is not the right way to go.

This is not the best way to secure links and if done, must be done with care. It must not look spammy, as this could hamper your efforts. The best way to secure links is to create high quality and relevant content. 

As mentioned, link exchanges must be done strategically and with great care, reducing the risk of your links looking spammy and resulting in a penalty from the search engines. If you choose this route, you should:

  1. Research potential link partners 
  2. Prepare landing pages 
  3. Track the websites you have contacted

Broken Link Building

Broken link building can help you improve your ranking. You need to take the time to visit other websites, looking for broken links, offering the web master an updated version of the content, of course, adding a link back to your website. This improves their website, while helping you secure a valuable link in return for your efforts.

It is important to note that link building is time consuming and requires a lot of dedication and effort. The three above strategies are good starting points, especially if you do not have experience in link building.

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