How Local SEO Services Benefits Small Businesses in 2024

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How Local SEO Services Benefits Small Businesses in 2024

As a small business, it is essential to have an online presence. One of the best ways for smaller businesses to improve their online presence is using local SEO services. Local SEO helps you target your local customer base, ensuring your business appears in search engine results pages (SERPs). Local SEO can help you improve your brand visibility to your local audience, drive quality traffic to your website, and increase your conversions.

What is Local SEO?

Before we take a look at how local SEO services can benefit your small business in 2024, you need an understanding on what it is. Search engine optimisation (SEO) has been around for many years with most businesses today having a SEO strategy in place. Local SEO was only introduced from 2003 to 2005. It is a practice where you optimise your website and off-page efforts to focus on local searches. This means focusing on local keywords and other elements, ensuring that your site appears in results when people search for a specific town, city, or near me. It ensures your site appears in search results, directories, and maps, ensuring your local audience can find your business and visit your store.

How Local SEO Services Benefits Small Businesses in 2024
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Benefits of Local SEO Services for Small Businesses in 2024

When you use local SEO services, you will start experiencing numerous excellent benefits, helping your small business generate leads, improve sales, and increase your brand visibility.

Improved Visibility in Local Searches

Your business will appear in the local search results. Ideally you want your business to appear in the “Local Pack,” that is the top three results that appears in a box when a person searches for a specific local service. This ensures your visibility is given a boost, helping you attract local customers.

Drive Quality Traffic to Your Website

When your website is visible to your local audience, it increases your chances of driving quality traffic to your site. When potential customers find your business with ease, they are more likely to visit your website, learning about the products and services you provide.

Provide a Great User Experience (UX)

When you pay attention to local SEO, you don't focus only on search engines, you also have to take user experience into consideration. This means providing high quality and relevant content that is optimised, along with fast loading website pages, a responsive design that works on all devices, with easy navigation. Once a visitor arrives on your website, you want to keep them as long as possible, reducing your bounce rate.

Increase Conversions

When you reach a local audience, you increase your changes of improving your conversion rates, turning website visitors into customers. When a user searches for a local supplier, they are often ready to book an appointment or make a purchase. This means you have quality traffic on your site, which can result in a higher conversion rate.

Cost Effective

It is understandable as a small business that budget is important. You are not going to have thousands to throw at your online marketing efforts. Local SEO services are highly cost-effective and offers a good return on investment. Remember, you cannot pay to rank on search results, therefore the only money you pay is for the local SEO service provider.

Credibility and Trust

It's a fact that users trust search engines. This means appearing in the top of results makes your business credible and trustworthy, an authority in your industry. Positive reviews and high rankings drive quality traffic to your website, as they see your business as reputable and reliable. 

Conclusion

As a small business with a limited marketing budget, you may find it difficult to compete with larger companies in your industry. Local SEO services help even the playing field, helping you reach your local audience and drive them to your website. Local SEO services helps your business improve online visibility and generate local leads, leading to an increase in local conversions in the long run.

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Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.

Jalisa Ogundelu
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Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!

Anna Farra
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Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.

Olesia Luspa
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Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!

Daniel Rushton
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Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.

Rob Cain
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GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.

John Carter
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I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.

Fynn Healy
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As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!

Sarah Williamson
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I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!

Becky Townsend
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Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+

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