How Local Service-Based Businesses Can Benefit From Video SEO
Ninety one percent of businesses today use video content, an increase of close to fifty percent in the past ten years. If you are a local service-based business and you are not using video SEO as part of your strategy, you could be losing out on valuable leads and potential customers. While ninety one percent of businesses are using video SEO, they are doing so ineffectively and rarely.
Video content helps to increase engagement, relevance, and proximity, all of which are essential to your local SEO success.
Yes, text is valuable, but it is often less valuable than video. When you use tutorials, how-to videos, and edutainment content, video content can help your audience visualise your content effectively. You can add video to any page including your blogs, newsletters, and FAQ pages.
Increase your publishing schedule by adding more videos. Remember to ensure consistency. Adding more videos, ensures you reach the right audience at the right time.
Consistency remains essential. Once-off videos are disruptive and can be put off. It's important to have a consistent posting schedule that you stick to, even on holidays.
It's important to monitor your performance at all times. Some videos will perform better than others, resonating with your audience. When you monitor your performance, you can identify what resonates with your audience, what videos they are watching, and what videos you need to adjust and optimise. It helps you focus on the type of videos that improve engagement.
If you are wanting to add video to your local SEO strategy as a local service-based company, we do recommend getting outside expertise. At Genie Crawl, we can help you every step of the way, creating a customised strategy that will help you boost visibility and engagement online. Contact us today to find out more.
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