How Mobile Page Layouts Influence Bounce Rates

Mobile-Friendly Content

When you read text on a mobile, it is very different to reading it on a desktop. Mobiles have small screen sizes, meaning long text can be overwhelming, increasing bounce rates.  Your paragraphs should follow the 1 to 5 rule:

• 1 idea
• 2 to 3 short sentences
• Sentences should take up no more than 4 to 5 lines on the page

When you follow this rule, you provide short paragraphs that are easy to scroll over. Other tips include:

• Write short headlines that can easily be scanned
• Avoid using bold, caps, and other type styles
• Use bullet points that can be skimmed

Readable Fonts

If you want to reduce the bounce rate on your mobile pages, it's important to use a font that not only aligns with your brand, but is easy to read on a small screen. If you have a beautiful handwritten logo, you will not want to use this font on your entire website. When your mobile pages are easy to read, it helps engage the visitor, reducing bounce rates.

Keep Elements within Reach

Are you one of the seventy five percent of smart phone users that hold their phone in their palms and navigate with thumbs? It's important to bear this in mind when designing your mobile pages. All important elements should be easily reached with your thumbs, ideally in the centre of the screen, while less important elements can be in the corners and upper part.

Seamless Navigation

Ensure your mobile pages are intuitive, helping your website visitors move from one page to the next, using well-known icons with a seamless layout.  Hamburger menus are an excellent choice and known to mobile user. When a user clicks on the hamburger menu, it shows the options in sequential order. Don't make the list too long, as visitors can get overwhelmed, which can increase bounce rates.

Focus on Speed

In today's digital world, one thing is for certain, people have short attention spans and they are impatient. You need to remember, many of your mobile website visitors are searching while on the go, they expect your pages to load quickly and effectively.  Some important things to bear in mind includes:

• Forty percent of website visitors will wait up to three seconds before the bounce off your website
• Eighteen percent will abandon their cart should you site be too slow
• Mobile website have high bounce rates

Ensure you check and optimise your mobile page loading times to reduce bounce rates and improve engagement and dwell time.

Eliminate Popups

Chances are your mobile website visitors are going to see popups as intrusive. With a small screen space, it makes it harder to click on the “X”, which results in miss-clicks, opening the popup inconveniently. This results in user frustration and a higher bounce rate.

Google is penalising mobile sites that include intrusive popups. This includes popups that cover the main text making it harder for the user to navigate.

Conclusion

Having great mobile pages helps to increase user experience and engagement, reducing bounce rates. As you know having a low bounce rate shows your site as relevant and valuable, which improves your ranking in search results. Reach out to Genie Crawl now if you need help creating effective mobile pages that reduce bounce rates, increase engagement, improve user experience, and boost online visibility. Contact us today for a free evaluation and quote.