How Much Does Local SEO Cost?
Search engine optimisation (SEO) is a vital part of any effective digital marketing campaign. It has an impact on your business's success, helping you appear in search results, reaching your audience, and driving quality traffic to your website. Local SEO is a subcategory of search engine optimisation, optimising your efforts to focus on your local audience, helping to drive local visitors to your website and brick and mortar store.
You probably know that your business cannot survive in this digital world without an effective SEO strategy. When it comes to cost, there are a number of options available, including:
The prices vary considerably, depending on the local SEO service you choose. It is important to remember when it comes to determining how much does local SEO cost, that you cannot buy your ranking, therefore the cost is only paying for the service from a professional SEO expert or digital marketing agency.
The cost of local SEO also varies from one digital marketing agency to the next. One off services, along with monthly packages can cost anywhere from £500 to £5,000, while hourly rates can range from £50 to £300, while project based rates can range anywhere from £1,000 up to £30,000.
The cost of local SEO is determined by a number of factors, including the size of your website, the SEO you have already implemented, your business goals, your competition, and your industry. Local SEO costs are not just paying for a service, these professionals create a bespoke local SEO strategy, specific to your business needs.
A new website will cost more than a well-established website that needs updating.
Every website is unique, while every digital marketing agency is different. Digital marketing agencies have different options for you to choose from, some may often custom solutions, while others offer standard plans.
Most local SEO plans will offer a variety of services, putting an effective strategy together, helping you improve your brand visibility to your local audience, driving quality visitors to your website, offering the opportunity to boost conversion rates. Common local SEO services included in the cost includes:
When determining your budget for local SEO, there are important factors to consider, including the size and scope of your business. Larger businesses with a wide customer base will require a higher budget than a small business or new business. This is due to the complexities and the degree of tasks that need to be carried out.
Another important factor to bear in mind when setting your local SEO budget is the level of competition. If your business is in a highly competitive industry, then you will need to invest heavily in local SEO services, helping you stand out against your competitors.
The amount of time needed to carry out your local SEO strategy is also something that you need to consider. Remember SEO is not an overnight success story. It requires time, effort, ongoing monitoring, updating, and amending.
How much does local SEO cost? The answer is not an easy one, as it is determined by the type and volume of services you need. In some cases, you may only need assistance with identifying local keywords, setting up your Google My Business Profile, or you may need a complete SEO package. Local SEO is a valuable marketing opportunity, especially for small and new businesses, helping you increase your brands visibility within your local area.
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