How Much is Pay Per Click on Google?

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How Much is Pay Per Click on Google?

It's not uncommon for business owners to ask the question “how much is pay per click on Google?” the truth is that there is no set answer to this question, prices vary based on a number of factors. 

Advertising is a large part of any successful marketing plan, ensuring you connect with your customers. When it comes to pay per click (PPC) advertising, Google is the top choice for most business owners.

Is it Worth Investing in Google Ads?

Google Ads enables you to bid on specifically selected keywords, enabling your advert to show in search results. Adverts can also appear on various websites through the Google Display Network or Google AdSense programmes.

Google Ads is the most popular PPC network, offering a good return on investment. For every $1 spent, you can earn $2. Google has proven to be a worthwhile investment, not only driving traffic to your adverts, but encouraging actions afterwards.

How Much is Pay Per Click on Google?
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What Are Google Ads?

Google Ads enables businesses to create adverts, bidding in specific keywords, and having your advert appear in search engine results page (SERPs), or on another website. Your keyword bid is determined by your budget and how much you are willing to spend.

When a user searches using a specific keyword, Google holds a silent auction in the background. This auction literally takes milliseconds. If your maximum bid is higher than your competitors, your advert will appear at the top of the search page. These adverts do advise that they are paid for.

You do not pay for the advert placement, you only pay when an interested user clicks on your advert.  You remain in control of your budget and advertising. You can set your daily budget or a monthly budget, based on your campaign. This ensures you never go over your budget.

What is a Quality Score?

In order for Google to select adverts to display when a user carries out a search, it relies on relevant, maximum bid, and quality score. The quality score is based on a number of factors, including:

Google will determine your quality score on a scale of one to ten. If you have multiple adverts running with different keywords, each keyword will be awarded its own quality score. The aim is to achieve the highest score as possible, get as close to the ten mark. The higher your quality score shows your advert and landing page are useful and relevant to users. It can help you secure a better position at a lower cost. 

How Much is Pay Per Click on Google?

The cost of pay per click on Google does vary based on numerous factors, including the competitiveness of the keywords you have selected. The most expensive keywords in Google Ads is around $50 per click. These are highly competitive keywords.

It's not uncommon for giant retailers to spend more than $50 million every year on Google PPC adverts, while small to medium businesses will spend up to $10,000 per month. 

It is almost impossible to determine exactly what Google PPC will cost for your business. The prices vary based on industry, customer life cycle, and market trends. 

Conclusion

While there is no definite answer on the cost of pay per click advertising on Google, as there is no set price for everyone, it is safe to say that you will not be disappointed with the results. PPC advertising is known to provide immediate results and is highly effective when combined with an effective search engine optimisation strategy.

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