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How Online Reviews Affect Hiring Top Talent
You can find online reviews for everything from products and services, to your business. This means job applicants can access online reviews to learn more about your business, products, services, even hiring practices.
It's important to remember the top talent in your industry wants to work for businesses with an excellent track record. One negative review could turn them off applying. In addition to this, with the help of review sites, such as Glassdoor, your talent can see what your prospective and existing employees say about your business. Glassdoor reviews focuses on interview strategies, salaries, and more.
It's important to handle all reviews, both positive and negative, in a professional and timely manner. Never ignore reviews, as people do read them. This involves adopting an effective strategy when dealing with negative reviews.
We also recommend posting employee stories on your social media pages.
When you earn more reviews on Google, social media, and Glassdoor, you can improve your ranking in search results. Remember search engines see more reviews as authoritative. This means you are able to reach top talent with ease.
Job seekers research your online reputation before they apply with online reviews playing a major role in their decision. It's normal to have a mix of positive and negative reviews, but top talent will avoid applying if you have too many negative reviews. Focus on improving your online reputation, managing negative reviews effectively:
You cannot control what people and employees say about you business, but how you respond plays a vital role in how willing you are to resolve issues quickly and effectively, showcasing your commitment to taking feedback seriously.
If you want to attract top talent, you may want to encourage feedback on Google reviews and Glassdoor. Make it easy for employees to leave feedback. You can text internal review links to your Glassdoor listing, or send them an email.
If your employees are happy, encourage them to be an important part of your recruitment process, helping you secure the best talent in your industry.
When you build and maintain your social media presence, you have a platform to draw in the top talent, by showcasing your company culture, sharing any victories, and gathering positive reviews.
Online reviews can impact every aspect of your business, from your success to hiring top talent. Job seekers use online reviews to learn more about your business. When you are showcased in a positive light, top talent is more likely to apply to your company for a position. Are you struggling with your online reputation? Get in touch with the experts at Genie Crawl today. We will create a customised online reputation management plan to help you manage your online reputation and attract top talent. Don't delay, get in touch today.
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