How Scroll Depth Reports Influence Content Decisions

If you have long-form content on your website, but it has a high bounce rate, scroll depth provides insight into what is happening. Low scroll depth indicates that the content may not be relevant, which is why your visitors are not reading it. This helps you rewrite the content to align with your visitors needs.

What is Considered a Good Scroll Depth?

There is no benchmark when it comes to scroll depth. If you have your call to action above the fold and a low scroll depth, it can be a good think as long as you have a low bounce rate. This shows that your visitors are landing on the site and taking action.

At the same time, if you have long-form content and the scroll depth is around twenty five percent, it shows that fewer visitors are reading the content to the end. Seventy five percent scroll depth would be a better outcome when it comes to long-form content. 

Tracking Scroll Depth

If you use Google Search Console or Google Analytics, chances are you have already noticed that Google Analytics dashboards do not provide scroll depth, but there are some ways you can implement it for tracking in Google Analytics.

You can use a plugin or your own custom HTML. In addition to this, some content management systems have dedicated plugins, such as Wordpress that offers WP Scroll Depth. We recommend using Google Tag Manager, which is built-in, and can easily be connected to your Google Analytics account.

How Scroll Depth Influences Content Decisions

As mentioned above, scroll depth tracking shows you how far your website visitors are getting in your content before they leave the page. At the same time, there are limitations to this metric. It should be used with other metrics as part of a broad strategy in understanding user behaviour. If you know your content has a scroll depth of forty percent, it doesn't mean much on its own. When you track bounce rates, conversion rates, and other important metrics it will help you understand why your visitors are leaving before they finish reading your content.

If your scroll depth is fifty percent, for example, this could be a sign that the content is not good, especially when combined with a high bounce rate and low conversion rate. At the same time, if your scroll depth is fifty percent, but your bounce rate is low and your conversion rate is high, it shows that you are convincing your visitors before they finish the content, which is a good thing.

Conclusion

Scroll depth tracking and reporting can be valuable when you combine it with other metrics. It helps you identify the effectiveness and performance of your content, helping you adjust your content, if necessary, to improve user experience and conversions. Do you need assistance with your content strategy? Do you need help tracking scroll depth? Contact Genie Crawl today to find out more.