How Seasonal PPC Campaigns Can Maximise Sales

Why Seasonal PPC Campaigns Matter

Every industry can benefit from a well-timed seasonal PPC strategy. Some statistics to bear in mind, includes:

• 59% of shopping know what gifts they are buying before December
• 75% of shoppers stay alert for promotions throughout the season
• More than 40% of shopping searches in the first two months of 2024, were for specific brands or retailers

The main reason why seasonal PPC campaigns matter is that you are able to reach your audience instantly, increasing website traffic and maximising sales. 

Seasonal PPC Campaign Tips

As the seasonal shopping frenzy approaches, you should be fine tuning your PPC strategy to capture the attention of eager shoppers, whether its Christmas, Easter, Valentines Day, Black Friday, or another important holiday. Seasonal PPC campaigns maximise your reach and engagement during these peak times, putting your brand front and centre, ensuring you reach the right audience at the right time. Some seasonal PPC campaign tips include:

• Adjusting your budget – there is more competition for advertising space during holidays. This means you will need to adjust your budget accordingly to remain competitive 
• Revamp your Ads – Stand out by revamping your adverts to reflect the season you are targeting. Update your design elements, colours, and images to reflect the time of year
• Create limited time offers – create a sense of urgency with limited-time offers. Use your campaign to promote limited stock, sales, and promotions
• Customise your copy – your advert copy should meet the mindset of your holiday shoppers. Get creative with words that align with buyer intent and the season
• Audience segmentation – segment your audience to ensure you reach the right people. Segment your audience based on location, purchasing history, behaviour and interests
• Optimise landing pages – ensure your landing pages are ready to handle the surge of traffic. When your pages are poorly optimised, they may crash or get very slow, which can discourage customers from taking the desired action

Conclusion

Seasonal PPC campaigns present you with an opportunity to connect with your audience during their most eager shopping times. When you sync your adverts with peak shopping times, refreshing your content, crafting time limited offers, and fine-tuning your messages, you can boost engagement and maximise sales. If you need help with your seasonal PPC campaign, get in touch with Genie Crawl. We are ready to help you take your business to the next level online.