How SEO Works for Business in 2024

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A Guide on How SEO Works Step by Step

Search Engine Optimisation (SEO) is an essential marketing technique used to help your website rank well in search engine results pages (SERPs). When it is done correctly, it advises the search engines what your website is about and the services you provide, or products you sell. It ensures that online searches remain relevant and accurate.

A search engine is computer software that helps users find the information they are looking for on the internet. SEO is a process that involves getting traffic from organic results on search engines. You do not pay for organic results. The SERP provides web pages, other content, local listings, and more that have been ranked by their algorithms, providing users with valuable and useful information, based on their search.

Search engines carry out three functions. These functions include:

  • Crawling – search engines crawl the internet searching for content. They go through the content of each website that it finds
  • Indexing – search engines store and organise the content that it finds during the crawling process. Once a page is indexed, it will appear in SERPs
  • Ranking – search engines rank the content stored, based on the users search query, ensuring that it provides accurate and relevant information

With an effective SEO strategy in place, your website ranking will improve. This helps to improve your brand visibility, drives quality traffic to your website, and improves your conversion rates. It drives quality and targeted traffic to your website, these are people that are actively searching for information, products, or services you provide.

How SEO Works for Business in 2024
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Increases Traffic To Your Website

To drive traffic to your website, you need to improve your ranking, ideally to the first page of results. It is estimated that more than 99% of people will only look at the first page when searching for products, services, or information. Using targeted keywords and phrases throughout your content, helps you reach your audience, driving quality and targeted traffic to your website.

When you rank well on Google, you will also experience more in-store traffic. People search specific keywords because they have a high interest in those specific terms. It is an important part of the purchasing funnel.

Improves Credibility and Trustworthiness

When your website is optimised for SEO, it includes links from other authoritative websites. This is called backlinking. Backlinks lead to a higher ranking, making your business stand out as credible and trustworthy in your industry.

Businesses that want to improve their online visibility, need to focus on an effective SEO campaign. This helps you achieve a higher ranking with long term results.

Cost Effective Marketing Strategy

SEO is a long term marketing strategy that is cost effective. It requires ongoing dedication and time. You need to regularly monitor your websites progress, making any changes necessary to reduce the risk of being penalised. In order to achieve and maintain success, a SEO strategy must be implemented and followed, while staying updated on the latest trends and algorithmic updates.

SEO offers long term results and value for websites, helping you reach your target audience, directing them to your website, and converting them into a customer. It is important to bear in mind that SEO does take time to start achieving results. You cannot expect overnight results. In most cases it can take a few months before you start experiencing results.

At the same time, SEO will offer you long term results, as long as you stay updated with the latest trends and algorithms.

RESEARCH
Understanding your market and target audience.
1st step
STRATEGY
Putting together a clear and precise road map.
2nd step
IMPLEMENTATION
Putting everything into practise and making it work.
3rd step
MEASUREMENT
Tracking your success with tools to ensure progress.
4th step
Testimonials

See What Our Delighted Clients Say About Us

Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.

Jalisa Ogundelu
Owner

Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!

Anna Farra
Owner

Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.

Olesia Luspa
Owner

Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!

Daniel Rushton
Owner

Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.

Rob Cain
Owner

GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.

John Carter
Owner

I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.

Fynn Healy
Owner

As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!

Sarah Williamson
Owner

I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!

Becky Townsend
Owner

Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+

Lee McRae
Owner
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