How SEO Works in Digital Marketing – A Useful Guide for Beginners
Search Engine Optimisation (SEO) in digital marketing is an effective strategy focusing on your websites visibility in Search Engine Results Pages (SERPs). It relies on numerous techniques and tactics, improving your website, making it easier for search engines to find and rank your pages, while offering a great user experience for visitors.
Before taking a look at how SEO works in digital marketing, you need to understand what digital marketing is. This type of marketing uses technologies and digital channels to promote your products, services, and business. It is an important part of any business these days with more consumers using search engines and the internet to find products, services, and information. It enables businesses to reach a global audience, boosting brand visibility, driving quality traffic to your website, and improving conversions.
The most common digital marketing techniques, include:
With an effective SEO strategy, your website is optimised, helping it stand out in search engine results, by using keywords and phrases that relate to your business. Your website URL's are submitted to Google and other search engines, ensuring that they crawl your pages and rank you accordingly.
While keywords and phrases are important, quality content that provides value to your reader is essential. Search engines are constantly looking for ways to improve their users experience. This means uploading high quality and relevant content that is informative, providing users with the information that they need.
SEO in digital marketing means using techniques to improve the user experience when they visit the website, answering your users questions. Some common SEO techniques used in digital marketing includes:
Digital marketers use a number of different SEO techniques to ensure online success. This includes:
On-page SEO is optimising your web pages to help them rank higher in SERPs. This involves the optimisation of any web content, along with the HTML source code of each page. On-page SEO helps users find answers to their questions, while helping search engines understand what the page is about. On-page SEO includes:
Off-page SEO optimised things done outside the website. The aim is to get search engines and users to find your website, identifying it as a credible source of information. Off-page SEO incorporates a number of techniques, including:
Technical SEO is optimising the technical parts of your website to boost your visibility and ranking in SERPs. When you improve the technical aspects of your site, it improves user experience. Common techniques used includes:
SEO and digital marketing go hand in hand to provide you with a high quality website that ranks well in search engines. It helps to improve your brand visibility, direct quality traffic to your website to improve conversion rates.
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