How Small Businesses Can Compete with Big Brands in SEO

While this may appear overwhelming, small businesses also have their own benefits, helping you compete with big brands in your industry, including:

• Agility – smaller businesses can act quickly, adapting as necessary without having to have everything approved by different management teams, which takes time
• Passion – small businesses are passionate and motivated
• Customised approach – small businesses listen to their customers, where larger companies tend to have a set approach to their services

How Do You Compete with Big Brands

Small businesses don't have the extensive budgets that big brands have to invest in their search engine optimisation (SEO) strategy. But there are some effective SEO techniques you can make use of to compete with big brands:

Local SEO

Many small businesses are local-based businesses that cater to their local community. Focusing on local SEO helps you improve your visibility in local search results. Even if you offer national services, using local SEO helps you even the playing field with your SEO competitors in your local area.

Develop a Niche

You cannot offer everything to anyone, but you can compete against big brands by focusing on a smaller areas of your niche market. 

Long-tail Keywords

Using long-tail keywords in your SEO strategy can help gain a competitive edge. These are keywords that have lower search volumes, but higher conversions, as they are more specific. An example would be, if you are a small business that makes dog jackets, you may be tempted to use the word “dog jackets,” which is considered a short-tail keyword. When you use the “Best dog jackets for winter,” you cater to a specific audience that are searching for ways to keep their beloved pet warm on cold days.

Become an Authoritative Business

Big brands tend to have large websites that are brimming with products, missing the chance to become authorities in certain industries. This offers small businesses the chance to create interesting, unique, and valuable content that relates to your audience, helping you improve your authority in your industry.

Partner with Professionals

SEO is complex and time consuming. Small business owners are often juggling all divisions within their business and don't have the hours to dedicate to their SEO strategy. Partnering with a SEO professional that offers flexible services and doesn't tie you into an expensive long-term contract, is an effective way to compete with big brands in your industry. SEO professionals have the expertise, knowledge, and skill to drive your business forward, helping you achieve online success.

Conclusion

SEO has become essential for all businesses, both large and small. In today's digital landscape, consumers are relying on the internet to find the products and services that they need. Following the above tips, you can even the playing field between your small business and big brands in your industry. If you need help gaining a competitive edge as a small business, get in touch with the Genie Crawl team today to secure your free evaluation and quote.