How Small Businesses Can Compete with Big Brands in SEO

You are here:Home»Knowledge Centre»SEO Knowledge Centre»How Small Businesses Can Compete with Big Brands in SEO

We are rated as the Best SEO and Google Ads Agency of 2024. Check out our Google and Clutch reviews below.

No fixed contract, just MONTH BY MONTH
Affordable and FAIR prices
Fast responses WITHIN hours
We love getting RESULTS
PPC iconSEO icon
Five star rated company★★★★★
GET YOUR FREE AUDIT & PROPOSAL

How Small Businesses Can Compete with Big Brands in SEO

Small businesses experience the problem of ranking well in search results pages because big brands dominate their industry. With an effective search engine optimisation (SEO) strategy in place, smaller businesses have the opportunity to compete with big brands online, boosting their online visibility, driving organic traffic to their websites.

Valuable Insights

As a small business you need an effective strategy that will help you improve your ranking, increase your online presence, and improve your website traffic. Before you put a SEO strategy in place, there are important factors to note about your big brand competitors:

  • Budget – the bigger the business the higher their budget
  • Domain Authority – many bigger brands have been going longer, therefore, their websites have historic value, increasing their domain authority
  • Image – big brands tend to spend a lot of time and money to boost their brand image
How Small Businesses Can Compete with Big Brands in SEO
GET YOUR FREE ONLINE QUOTE

While this may appear overwhelming, small businesses also have their own benefits, helping you compete with big brands in your industry, including:

How Do You Compete with Big Brands

Small businesses don't have the extensive budgets that big brands have to invest in their search engine optimisation (SEO) strategy. But there are some effective SEO techniques you can make use of to compete with big brands:

Local SEO

Many small businesses are local-based businesses that cater to their local community. Focusing on local SEO helps you improve your visibility in local search results. Even if you offer national services, using local SEO helps you even the playing field with your SEO competitors in your local area.

Develop a Niche

You cannot offer everything to anyone, but you can compete against big brands by focusing on a smaller areas of your niche market. 

Long-tail Keywords

Using long-tail keywords in your SEO strategy can help gain a competitive edge. These are keywords that have lower search volumes, but higher conversions, as they are more specific. An example would be, if you are a small business that makes dog jackets, you may be tempted to use the word “dog jackets,” which is considered a short-tail keyword. When you use the “Best dog jackets for winter,” you cater to a specific audience that are searching for ways to keep their beloved pet warm on cold days.

Become an Authoritative Business

Big brands tend to have large websites that are brimming with products, missing the chance to become authorities in certain industries. This offers small businesses the chance to create interesting, unique, and valuable content that relates to your audience, helping you improve your authority in your industry.

Partner with Professionals

SEO is complex and time consuming. Small business owners are often juggling all divisions within their business and don't have the hours to dedicate to their SEO strategy. Partnering with a SEO professional that offers flexible services and doesn't tie you into an expensive long-term contract, is an effective way to compete with big brands in your industry. SEO professionals have the expertise, knowledge, and skill to drive your business forward, helping you achieve online success.

Conclusion

SEO has become essential for all businesses, both large and small. In today's digital landscape, consumers are relying on the internet to find the products and services that they need. Following the above tips, you can even the playing field between your small business and big brands in your industry. If you need help gaining a competitive edge as a small business, get in touch with the Genie Crawl team today to secure your free evaluation and quote.

RESEARCH
Understanding your market and target audience.
1st step
STRATEGY
Putting together a clear and precise road map.
2nd step
IMPLEMENTATION
Putting everything into practise and making it work.
3rd step
MEASUREMENT
Tracking your success with tools to ensure progress.
4th step
Testimonials

See What Our Delighted Clients Say About Us

Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.

Jalisa Ogundelu
Owner

Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!

Anna Farra
Owner

Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.

Olesia Luspa
Owner

Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!

Daniel Rushton
Owner

Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.

Rob Cain
Owner

GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.

John Carter
Owner

I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.

Fynn Healy
Owner

As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!

Sarah Williamson
Owner

I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!

Becky Townsend
Owner

Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+

Lee McRae
Owner
Contact Details

Contact Us

Visit Our Location
US: 244 5th Avenue, New York City, New York, 10001
UK: 120-122 High Street, Whitton, Twickenham, TW2 7LL
Get in Touch

Drop a Line

Complete the form and a member of our team will be in touch shortly to discuss your enquiry.