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How Social Media Advertising Works

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How Social Media Advertising Works

Social Media - There's absolutely no way you haven't heard of that over the last few years social media has completely changed the Internet. It has changed the whole world and the world of marketing so what are the reasons for your business to start utilizing these new forms of communication as soon as possible.

These are the seven most important ones:

  1. Showcase Your Brand - Social media offers another marketing channel for creating brand awareness, relationship building or driving new sales. So, why not use it? Especially when it's free, right?
  2. Develop a Royal Community - People enjoy being part of a business that is proactively building a lively community. Such an online community can help you establish your emotional connection between your company and your prospects, which is essential for your long-term success.
  3. Improve Customer Service - Social media is a great feedback source. Enabling your prospects to communicate with your company and each other can greatly improve your customer service and increase brand trustworthiness.
  4. Increase Digital Exposure - Interacting in social networks can significantly increase your online presence. Social media leads to massive exposure due to its worldwide access sharing capabilities in a huge amount of daily users.
  5. Boost Traffic & SEO Rating - Social media is a majorly generated that it constantly brings high volume traffic to your website. They can also help with SEO up since search engines significantly reflect your social media content.
  6. Expand Sales & Audience - Listening to your prospects on social networks can help you respond to their specific needs. This will most likely cause an increase in sales, but also expand your customer base.
  7. Cut Marketing Costs - Compared to traditional channels like printer advertising, social media marketing is affordable for any business. Remember that the channel itself is free.


You can use the various types of social media ads to achieve real business results while maximizing your spend.

These are the top 3 used types of social media ads:

  1. Facebook Ads - Facebook ads are designed to help you achieve one of three broad types of campaign objectives:
    • Awareness: Build brand awareness or increase reach.
    • Consideration: Send traffic to your website, increase engagement, encourage app installs or video views, generate leads, or encourage people to communicate with you on Facebook Messenger.
    • Conversion: Create online conversions, make catalog sales, or drive foot traffic to offline stores.
  2. Photo Ads - In addition to a photo, Facebook photo ads include 125 characters of text plus a headline and link description. They can also include a call-to-action button like Shop Now or Send Message.
  3. Video Ads - Facebook video ad options range from short mobile video ads up to 240-minute promoted videos designed to be watched on desktop. With so many options, it's critical to have solid goals and understand who your target market is and where your video will reach them.

Managing social media, taking care of all the content, tweets or feedbacks can get pretty time-consuming, and you need to focus primarily on your business. So, maybe the smartest move is to hire some professionals to do all the job for you.


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