How Technical SEO Can Transform Your Website

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How Technical SEO Can Transform Your Website

Websites are made up of numerous moving parts and the success of your site is based on speed, functionality, and user friendliness. This is where technical SEO comes in. Technical SEO is part of your Search Engine Optimisation strategy and involves optimising your website infrastructure.

Technical SEO is essential as it ensures your website is easy to navigate, free from issues, ensuring your visitors have an enjoyable experience when visiting. With the right structure in place, you can attract organic traffic and turn your website visitors into loyal and paying customers. 

What is Technical SEO?

Technical SEO involves optimising your website structure, ensuring it can be crawled and indexed by search engines with ease, while ensuring your visitors have a good user experience. It focuses on the technical aspects of your website, such as page speed, URL structure, schema mark-up, site maps, site navigation, and more.

How Technical SEO Can Transform Your Website
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When your website is technically optimised, you can attract more organic traffic, 

Why is Technical SEO Important?

Chances are you have some basic understanding of SEO. Maybe you know how important on-page SEO and content is to your online success. Many website owners tend to overlook technical SEO, as it is complicated and daunting. In fact, technical SEO is essential to help search engines crawl and index your website, helping them rank your site in search results.

Technical SEO involves making your website mobile-friendly, fast loading, easy to navigate, user-friendly, and functional. If you haven't optimised your website for technical SEO, then your pages could be slow loading, not usable on mobile devices, or doesn't provide visitors with the information they need, which can increase bounce rates and reduce your ranking in search results.

How Technical SEO Transforms Websites

The main benefit of technical SEO is that it helps to generate more organic traffic to your site. Some of the main ways in how technical SEO transforms websites includes:

Monitoring Your Website Technical SEO

It doesn't matter if you are about to launch a new website or you have had your website for a period of time, you could have technical SEO issues that may impact your ranking in search results. Most technical SEO issues can be fixed with an upgrade, offering you the benefits you deserve.

A technical SEO audit is an opportunity to identify issues on your website. You can use a SEO specialist who has the experience and skill to address any technical issues your website may have that is causing low traffic numbers.

Conclusion

Is your website technical SEO up to date? If you need assistance with technical SEO or an audit, get in touch with the SEO specialist team at Genie Crawl today. 

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