How to Boost Organic Traffic with Content Marketing

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How to Boost Organic Traffic with Content Marketing

If your content isn't getting noticed, it's time to put an effective content marketing strategy in place that will drive organic traffic to your website. One thing is for certain, if your content isn't the highest quality, you will not acquire back links, which are effective at boosting your ranking in search engine results pages (SERPs), helping you reach your audience and drive traffic to your website.

The Genie Crawl team have put some effective tips in place to help you boost organic traffic with your content marketing strategy:

Create Evergreen Content

What is evergreen content? It is content that never out dates or becomes irrelevant, offering value to readers in the long-term. It helps you stay relevant as your audience grows, maintaining your online presence. Websites that provide good quality content gain visitors over time, driving organic traffic.

Evergreen content is useful at building trust and loyalty, offering reliable information regularly.

How to Boost Organic Traffic with Content Marketing
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Solve Your User's Problems

When creating content, you will want to follow a problem-solving approach, helping to boost organic traffic. Content encouraging users to engage, generates more visitors from search engines. Problem-solving content is valuable at building connections with your audience, providing them with answers to their problems. 

It is useful in attracting and retaining customers, as they see your business as reliable, helping them find solutions to their problems, turning leads into loyal customers.

Add Keywords

You probably already know to add keywords to your content. This helps to improve organic traffic as search engines use algorithms to rank websites based on your content relevance. When you incorporate keywords, you increase your chances of improving your ranking in SERPs, attracting more organic traffic to your website.

Niche-Related Content

Niche-related content is important to boosting organic traffic. Quality content still remains king in the online world. It keeps your visitors engaged and interested, helping search engines crawl and index your web pages. When you create content that is tailored to a specific audience, you increase your chances of success. 

Know What Your Competitors Are Up To

An important part of your content strategy should be conducting competitor analysis from time to tome. This is very important to boost organic traffic. You stay updated on what is working and what is not working for your competitors, enabling you to find gaps in their content marketing strategy that you can use to push ahead and reach your audience. 

Add Visual Elements

You can create the highest quality, relevant, and valuable content, but add visual elements and you can boost your organic traffic considerably. Visuals include infographics, videos, and images, engaging visitors. Did you know that visuals influence eighty percent of consumer decisions, as visuals can be processed sixty thousand times faster than text, helping you create an emotional connection with your audience.

Authoritative Links

While you want to acquire back links for your high quality content, it is also useful to include authoritative links in your own content. Links to websites with a high domain authority provide your visitors with extra resources and information, establishing trust.

Common Content Marketing Mistakes You Must Avoid

Now that you have an understanding of what you should do to boost organic traffic with your content marketing strategy, it is just as important to know what you should not be doing:

Conclusion

As you can see, there are numerous ways you can boost organic traffic with content marketing. Content marketing is king in the digital marketing world and with high quality, relevant, and valuable content, you can improve your ranking in SERPs, reaching your target audience and driving organic traffic to your website. Contact our team today to find out more.

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