How to Combine Google Ads with SEO for Maximum Traffic
Search engine optimisation and Google Ads is the ultimate combination to increase traffic to your website. It combines the power of organic results with attention-grabbing adverts. With Google processing close to nine billion searches daily, you can understand why you need to have a strong online presence.
Today, the digital landscape is brimming with competitors, which is why you need to consider digital marketing strategies that help you gain a competitive edge. This is where combining Google Ads with SEO can provide you with the winning formula you need to boost visibility, drive traffic to your website, and increase conversions.
Search engine optimisation (SEO) is a strategy of boosting your website visibility in search engine results pages (SERPs). It helps you attract organic traffic. The SEO process focuses on keyword research, website optimisation, along with off-page optimisation.
The main elements of an effective SEO strategy includes:
Google Ads is paid online advertising based on the Pay-Per-Click (PPC) advertising model. It was developed by Google, enabling you to create and display adverts on SERPs, YouTube, and other partner sites. This involves bidding on your targeted keywords, only paying when a user clicks on your advert and is directed to your landing page.
There are a number of Google Ads types, including:
SEO strategies are focused on achieving results through methodical efforts, including creating high quality content, improving your website structure, and acquiring high quality back links. SEO strategies is a long-term process that takes time to see results. In fact, it can take months before you start seeing improvements, yet it provides long-term and sustainable results.
Google Ads, on the other hand, offers instant results. The minute your adverts is published, you gain immediate visibility with targeted traffic. Google Ads provides a boost of visibility and engagement, while your SEO campaign gets to work in the background.
Combining these two digital marketing strategies provides a winning formula for maximum website traffic. Your visibility is enhanced, ensuring your brand is recognised throughout the buyers journey. Benefits include:
When you combine these two digital marketing strategies, you can maximise traffic to your website. It is a smart marketing move that can start driving traffic to your site without delay, while you wait for your long-term SEO strategy to start producing results.
When you combine Google Ads and SEO, you take driving traffic to your site to a new level. When you combine these two strategies, you improve your online visibility, grabbing the attention of your audience, while improving brand awareness and recognition. Are you ready to start driving traffic to your website? Get in touch with Genie Crawl today for a customised SEO and Google Ads marketing strategy that aligns with your business and goals.
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