How to Conduct a Comprehensive SEO Audit for Better Performance

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How to Conduct a Comprehensive SEO Audit for Better Performance

SEO audits are essential to give your website a checkup, improving performance. SEO audits examine page performance before you implement your search engine optimisation (SEO) strategy. It helps you identify what areas need attention to achieve your traffic goals.

SEO Audit Types

There are a number of audits you can carry out before implementing your SEO strategy to improve the performance of your website, these include:

  • Website Audit – tracks competitors, identifies opportunities
  • Link Audit – processes links directed to your website, identifies issues in your back link profile
  • Conversion Audit – identify website conversion issues and opportunities
  • Social Media Audit – identify why your social media is not producing website traffic
  • SEO Website Audit – identify factors impacting your sites performance in search results
How to Conduct a Comprehensive SEO Audit for Better Performance
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Why Are SEO Audits Important?

Carrying out a SEO audit can be very beneficial, providing you with relevant information to make data driven decisions regarding your website. The benefits of SEO audits include:

How to Conduct a Comprehensive SEO Audit for Better Performance

Conducting a comprehensive SEO audit can be daunting if you haven't done it before. We have listed our tips to make it an easy process. Alternatively, give the Genie Crawl team a call now and let us carry out a thorough website evaluation.

Site Auditing Tools

Before you can really get started with your SEO audit, you need to run your website through an auditing tool, analysing the performance of your site. The tools provide specific recommendations, while testing to see how your pages are performing.

Identify Technical Errors

Technical errors are closely related to your website performance. SEO, mobile, and security, all impact user experience. If your visitors don't stay long, or you experiencing abandoned shopping carts, carrying out an audit is the best way to determine the issue and fix it. 

Identify On-Page SEO issues

On-page SEO issues can be a result of meta descriptions, ALT text, and more. We recommend auditing your website pages, navigation, videos, and media. Once you identify the problems, you can start working on rectifying them to boost performance moving forward.

Analyse User Experience

User experience (UX) is a major ranking factor and it is important to ensure your website is providing the best experience for your visitors. Some tools use heatmaps, helping you understand your website design and user experience, seeing how it impacts your performance.

Website Content

A comprehensive SEO audit will also take a close look at your website content. This includes your website content and blogs. You want to know how they are performing and what you can be done to improve performance.

Create Your SEO Audit Report

Creating a SEO audit report that communicates issues that helps you fix the problems to boost performance is essential. It is an easy job if you have the right tools at hand. There are so many great options available with Google Analytics being a top favourite. 

age of smart phones to access the internet is only growing. As a result, websites must be compatible with that growing demand.

Conclusion

The final step of an effective SEO audit is to prioritise the most important elements that need attention, performing the necessary changes, to help boost your website performance. As a business owner, chances are you don't have the necessary tools to carry out a comprehensive SEO audit, here at Genie Crawl we can provide you with a thorough analysis, along with recommendations on fixes, helping you boost performance moving forward.

RESEARCH
Understanding your market and target audience.
1st step
STRATEGY
Putting together a clear and precise road map.
2nd step
IMPLEMENTATION
Putting everything into practise and making it work.
3rd step
MEASUREMENT
Tracking your success with tools to ensure progress.
4th step
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Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.

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Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.

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GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.

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I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.

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