How to Conduct a Comprehensive SEO Audit for Better Performance
SEO audits are essential to give your website a checkup, improving performance. SEO audits examine page performance before you implement your search engine optimisation (SEO) strategy. It helps you identify what areas need attention to achieve your traffic goals.
There are a number of audits you can carry out before implementing your SEO strategy to improve the performance of your website, these include:
Carrying out a SEO audit can be very beneficial, providing you with relevant information to make data driven decisions regarding your website. The benefits of SEO audits include:
Conducting a comprehensive SEO audit can be daunting if you haven't done it before. We have listed our tips to make it an easy process. Alternatively, give the Genie Crawl team a call now and let us carry out a thorough website evaluation.
Before you can really get started with your SEO audit, you need to run your website through an auditing tool, analysing the performance of your site. The tools provide specific recommendations, while testing to see how your pages are performing.
Technical errors are closely related to your website performance. SEO, mobile, and security, all impact user experience. If your visitors don't stay long, or you experiencing abandoned shopping carts, carrying out an audit is the best way to determine the issue and fix it.
On-page SEO issues can be a result of meta descriptions, ALT text, and more. We recommend auditing your website pages, navigation, videos, and media. Once you identify the problems, you can start working on rectifying them to boost performance moving forward.
User experience (UX) is a major ranking factor and it is important to ensure your website is providing the best experience for your visitors. Some tools use heatmaps, helping you understand your website design and user experience, seeing how it impacts your performance.
A comprehensive SEO audit will also take a close look at your website content. This includes your website content and blogs. You want to know how they are performing and what you can be done to improve performance.
Creating a SEO audit report that communicates issues that helps you fix the problems to boost performance is essential. It is an easy job if you have the right tools at hand. There are so many great options available with Google Analytics being a top favourite.
age of smart phones to access the internet is only growing. As a result, websites must be compatible with that growing demand.
The final step of an effective SEO audit is to prioritise the most important elements that need attention, performing the necessary changes, to help boost your website performance. As a business owner, chances are you don't have the necessary tools to carry out a comprehensive SEO audit, here at Genie Crawl we can provide you with a thorough analysis, along with recommendations on fixes, helping you boost performance moving forward.
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