How to Create a Lead Funnel that Combines SEO + Ads
Meet the ultimate duo to help your business appear in search results, generating valuable leads. This due is SEO and Ads.
Google processes just shy of nine billion searches daily, showing the importance of having a strong digital presence. While you may be wondering whether to use search engine optimisation (SEO) or Google Ads, your strategy should be how to combine these powerful strategies in order to achieve the best results.
SEO is a practice where you enhance your website visibility through search engine results pages (SERPs), driving organic traffic to your website. This involves:
Google Ads is an online advertising platform that enables you to create and display adverts on Google SERPs, YouTube, and other Google Display Network sites. It uses a pay per click (PPC) model, where you bid on keywords related to your products and services. Google Ads includes:
SEO and Google Ads provides a powerful combination to improve online visibility. This approach helps you appear in organic and paid search results. SEO strategies are long-term strategies that take time and effort to succeed, providing a long-term and sustainable strategy focusing on high quality content, website structure, and backlinks.
Google Ads, on the other hand, provides instant results. They offer immediate visibility with targeted traffic. With Google Ads you get an immediate burst of visibility and engagement, while your SEO strategy takes off in the back ground.
As you can already see, when you combine SEO and Ads, you have a powerful duo to push your business to online success. Creating a lead funnel that combines the two can be done by:
When you combine SEO and Ads, you have a powerful due that takes your lead generation efforts to new heights. Rather than using one or the other, you can combine them to boost online visibility and capture high quality leads. Paid ads drive instant traffic, while SEO offers a sustainable growth. Are you ready to take your digital marketing to the next level? Contact Genie Crawl today for a customised SEO and Ads strategy that works.
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