How to Create an Effective Content Calendar for SEO
When it comes to creating a content strategy for SEO, there are a lot of puzzle pieces that need to be put into place. A content calendar is essential to organising the production of your articles.
Content calendars, often called content plans or editorial calendars, is a schedule that provides information on where and when to publish your content, whether it's an article, blog post, or other digital content. If you are using social media to boost your brand visibility and reach your audience, a content calendar should also include any social media posts you are going to be making over the next few months.
The content calendar is a valuable tool helping you keep updated on key details of your content strategy. It's important to make it accessible and kept up to date, enabling your entire team to work together seamlessly.
Content calendars help to break down the steps you are taking to improve your ranking in search engine results pages (SERPs). It sets out the requirements of the page, your keywo9rds, search intent, audience, and goals. Each piece needs to have a purpose before being placed on the schedule.
Content calendars are beneficial for any business that wants to improve their SEO efforts, it provides:
Content calendars provide you with updated information on content to be published. This usually includes the title and due data. The content calendar can provide valuable information such as content title, assigned roles for writers and editors, publication date, status, URL, graphic requirements, links to project briefs, notes, and more.
You may also want to include target audience, search volumes, meta titles and descriptions, funnel stages, and social media distribution. This calendar is designed to incorporate information that is valuable to ensure seamless content production.
The most effective tool to create a content calendar is a spreadsheet, which can be done with Google Sheets, for example. This document can then be shared among the team, use colour coding, and create drop down menus to change the status of projects. You can use any software you are comfortable with, as long as it is easy to use.
SEO content requires targeted keywords, these are the words or phrases used by your audience when searching for products or services you provide, ensuring you reach the right audience with your high quality, unique, and relevant content. Keyword recherché is imperative to any successful SEO strategy and should be carried out before any content is written, ensuring you are not wasting your time and the content you create provides value for the reader.
When it comes to creating your content calendar, it's important to ensure each piece of content created is done on the schedule. The calendar should provide publication schedules, whether you choose to publish once a week or once a day.
For SEO purposes, as mentioned above, publishing daily is often the best, as Google loves fresh content. Quality is more important than frequency when it comes to your SEO efforts. You will want to write down the publication date for each title, along with where you will be publishing it. You can add the titles and publication dates for months in advance, giving you something to work with, while ensuring you don't miss any days when you get busy, ensuring consistency at all times.
Do you need help with your content creation or content calendar? Contact Genie Crawl today and see how we can assist you with your digital marketing needs.
Complete the form and a member of our team will be in touch shortly to discuss your enquiry.