How to do Link Building in SEO?

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How to do Link Building in SEO?

Chances are you have heard of link building or backlinks. You probably already know that they play an instrumental role in helping you ranking higher in search engine results pages (SERPs). 

Link Building Basics

The best way to think of links, is imagine them as votes. When other sites link to your website, it tells Google that your page is important. This makes your site more appealing to Google's PageRank algorithm. The more high quality backlinks you have, the higher your website will rank in Google, helping you improve visibility and drive your audience toy your website. 

Link building is a process of encouraging other websites to link to your website pages. It boosts your authority in your industry on the internet, showing Google and your audience that you are credible and trustworthy.

Adding Links

Adding links is when you visit another relevant website and manually add your link. This is done across numerous categories, including:

  • Social media platforms
  • Business directories
  • Review site listings
  • Forum posting
  • Q&A sites
How to do Link Building in SEO?
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How to Build Links for SEO

The most common link building strategies, will fall into one of the following:

  1. Adding links – manually adding your links on other websites
  2. Asking for links – Send emails to website owners of relevant websites asking them to link back to your site or page
  3. Buying links – you offer a monetary reward for a link back to your site
  4. Earning links – creating and promoting high quality content that provides value and deserves an inbound link 

Most businesses will hire a professional digital marketing agency that has experience and knowledge in white hat link building practices. 

This tactic is relatively easy to do, though these links tend to have very little value when it comes to search engines. 

Asking for Links

Asking for links is when you make contact with another website owner, asking for a link. This is known as link outreach. It is essential you choose websites that are related to your industry. They are also more likely to consider your request.  

When asking for links, you need to ensure that you provide the information that they want to share with their website visitors. You can use a host of tactics to secure links, including:

Buying Links

This is the easiest method as many websites will be happy to provide a link for a small monetary payment. Exchanging money is risky and Google sees this as manipulating their algorithm. If the search engine finds out, you could be punished with a penalty.

Buying links is not considered a white hat technique and you risk wasting valuable money on bad links that won't help you anyway. 

Earning Links

Earning links is the best white hat way to secure inbound links from other websites. This means publishing something that is worthy, so other website owners want to mention it on their websites. 

What can make your link noteworthy includes:

Conclusion

Link building is a complex process that requires a lot of time, resources and dedication. There are four main ways you can secure links back to your website. In order for link building to be an effective SEO technique, you need to publish unique, high quality and relevant content.

RESEARCH
Understanding your market and target audience.
1st step
STRATEGY
Putting together a clear and precise road map.
2nd step
IMPLEMENTATION
Putting everything into practise and making it work.
3rd step
MEASUREMENT
Tracking your success with tools to ensure progress.
4th step
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