How to do Link Building
Search engine optimisation (SEO) is about creating a great user experience for your website visitors. This is why SEO strategies focus on content, user experience (UX), and page speed. The focus is to help you become a credible source on the internet for your industry, ensuring your ranking improves so you are visible to your audience.
In order to achieve this you need an effective link building strategy in place. Link building takes time, energy, and dedication, with a lot of monitoring, ensuring you only secure high quality links.
There are six steps you can take to put a successful link building strategy in place, these include:
In order to get other websites to link to your site, you need to know who your audience is. Many businesses have some idea on who their audience is and are surprised when they get the analytical reports. Do target audience research, analyse them, so you get to know them well. This helps you retain any current followers, and reach new audiences that will want to know about your offerings. It also helps you identify what other websites may be interested in when linking.
Now that you have a better understanding of your audience, you want to create a list of websites that they visit. This will help you reach them effectively. Find websites that will appeal to your audience, especially if you are a new website and they don't know about you yet. Visitors will arrive on your website using a link suggested by another website that they already trust.
It is important when looking at websites your audience visits to ensure that they are relevant to your own website. There must be a connection. If you secure a link from a website that has nothing to do with your industry, it will not be valuable and will not help your ranking position.
Once you have identified what websites you wish to connect with, it comes to convincing them that you deserve the link. An important requirement when it comes to getting other sites to link to your content is to create the highest quality and relevant content that adds value to the reader.
Content must appeal to your audience, be helpful, and show your point of view. Content should answer questions and provide valuable information that readers can use.
While still falling under content, you can use guest blogs to gain links to your website. This shows you as an expert in your industry. Guest blogging can help build authority, though it is not always the best strategy to get more links, but it does work.
Be selective with websites you partner with for guest blogging. They must be relevant and trustworthy. Visit your favourite blogs that are similar to yours and see if they are open to guest submissions.
Now that your content is ready, you need to ensure it doesn't appear spammy. While you may be tempted to send all your content to all the websites you have short-listed, this is not the way forward. Rather pick the best content based on each website. Ensure your content is specific to the other website and your audience, this will help readers appreciate what you share and be more willing to visit your website.
Reaching out to other website owners and publishers is one way to secure a link, but have you thought of social media? You can share your content on social media. As long as it is high quality and offers value, you increase the chances of others sharing the content, helping expand your reach. The wider reach gives you a higher change of people linking you to their websites. When people are sharing and talking about your content on social media, you reach a new audience, and can generate new links as well.
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