How to do Local SEO for Beginners

You are here:Home»Knowledge Centre»SEO Knowledge Centre»How to do Local SEO for Beginners

We are rated as the Best SEO and Google Ads Agency of 2024. Check out our Google and Clutch reviews below.

No fixed contract, just MONTH BY MONTH
Affordable and FAIR prices
Fast responses WITHIN hours
We love getting RESULTS
PPC iconSEO icon
Five star rated company★★★★★
GET YOUR FREE AUDIT & PROPOSAL

How to do Local SEO for Beginners

Local SEO, when done properly, can help you improve your website visibility in local search results, driving quality traffic to your website. Do you want to know how to do local SEO as a beginner? Let's get started.

Local SEO – A Quick Overview

Local SEO involves the optimisation of your website, along with off-page SEO to ensure your business improves your ranking in local search engine results pages (SERPs). Local searches tend to have a high purchase intent. Close to eighty percent of local searches using a mobile device lead to a conversion. That's a pretty impressive statistic. It's no surprise you are eager to implement local SEO into your online marketing strategy.

How to do Local SEO for Beginners
GET YOUR FREE ONLINE QUOTE

Do I Really Need to Implement Local SEO?

Local SEO strategies have proven to be beneficial to businesses that provide services in a specific geographical location. When you implement local SEO, you enjoy the following:

Identify your customer's habits
Drive quality traffic to your website 
Less competitive

How to Do Local SEO

Local SEO is highly effective for businesses of all sizes. It helps you target your local audience, driving them to your website. Before we look at how to do local SEO, let's take a quick look at the statistics.

Now that you know local SEO is valuable, let's get started.

Google My Business Listing

The first step to a successful local SEO strategy is to create a Google My Business listing. Remember that Google holds more than eighty percent of the search engine market share, so you want to ensure you appear in Google's local listings. To set up your Google My Business profile is quick and easy, as long as you ensure to complete all sections accurately, while adding high quality images. Remember to verify your business for the best results.

Local Keywords

If you have a traditional SEO strategy, then you already know how important it is to choose the most relevant keywords. For local SEO you need to localise your keywords. This means, if you run a bakery, your keywords may have been “artisan breads.” In order to cater to your local audience, you will want to add your geographical location to your keywords, for example “artisan breads (city/town).”

There are excellent free SEO tools available to help you conduct thorough keyword research. When making your selection choose relevant keywords that get at least seventy or more matches each month. Don't try and choose the highly competitive keywords, as you will struggle to rank with them.

Links and Citations

With your keywords chosen and your content locally optimised, it's time to focus on links and citations. Citations are when your businesses Name, Address, and Phone Number (NAP) are added to online directories, such as Yelp and Google. Ensure your NAP remains consistent across all your online marketing efforts.

Backlinks are harder to achieve and should be done manually. The best way to secure back links from reputable and authoritative websites relevant to yours, is by creating high quality content. 

Content Creation

Great content will help you improve your ranking. When you write content for your web page or blog post, ensure you produce high quality, informative, and interesting content that provides value to your readers. Remember when creating your content to target your selected keywords, write your content for your users and not search engines, and share your content.

Conclusion

If you are ready to tackle local SEO, you now have the foundation to get going. You will want to also encourage happy customers to leave reviews about your business, helping you make a good impression on potential customers. By using local keywords, creating a Google My Business listing, and adding your business to local online directories, your website will become more visible to your local audience.

RESEARCH
Understanding your market and target audience.
1st step
STRATEGY
Putting together a clear and precise road map.
2nd step
IMPLEMENTATION
Putting everything into practise and making it work.
3rd step
MEASUREMENT
Tracking your success with tools to ensure progress.
4th step
Testimonials

See What Our Delighted Clients Say About Us

Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.

Jalisa Ogundelu
Owner

Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!

Anna Farra
Owner

Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.

Olesia Luspa
Owner

Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!

Daniel Rushton
Owner

Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.

Rob Cain
Owner

GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.

John Carter
Owner

I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.

Fynn Healy
Owner

As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!

Sarah Williamson
Owner

I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!

Becky Townsend
Owner

Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+

Lee McRae
Owner
Contact Details

Contact Us

Visit Our Location
US: 244 5th Avenue, New York City, New York, 10001
UK: 120-122 High Street, Whitton, Twickenham, TW2 7LL
Get in Touch

Drop a Line

Complete the form and a member of our team will be in touch shortly to discuss your enquiry.