How to Dominate Local SEO
Local business owners need to embrace local SEO in order to dominate their market. It's not easy as a smaller local business to compete against large global brands. You are working on a tight budget with a limited geographical area.
This is where local SEO comes into play. It provides you with an opportunity to improve your visibility with a local audience, driving quality traffic to your website or brick and mortar store.
Local SEO is a strategy to increase your visibility in your specific area. The aim is to drive traffic to your website or store, providing you with the opportunity of converting the visitors to customers.
It is a great marketing strategy for small to medium sized businesses that operate in a set location, rather than working on a national or global scale. As a smaller business with a limited geographical range, local SEO is a must.
When it comes to appearing in local listings, Google focuses on three elements:
There are two ways you can appear in local search results.
In order to dominate local SEO, there are some techniques and methods you need to use to boost brand visibility and traffic.
It's important to imagine your Google My Business profile as your store front, often the first impression a potential customers has of your business. It's important to do a search on Google first to see if your business already has a profile, in which case, you must claim it. If not, you can create a new business listing.
Ensure you provide accurate information, offering all details regarding your business, including name, address, and phone number (NAP), along with operating hours. Add your website address, along with a brief and optimised introduction to what your business does. Don't forget to add some high quality images of your products, services, team members, and business. With your Google My Business profile set up, you will want to encourage your happy customers to leave reviews, helping you build trust and credibility with potential customers.
Keyword research is a very important part of any effective SEO strategy. Keywords and phrases are the words used by potential customers when searching the internet. This means having a good understanding of your audience with some idea on what they actively search for.
Use keyword SEO tools to determine the demand for the keywords you have selected. These tools also help you identify new keywords to target. Remember to add your location to the keywords when using them in your Google My Business profile, your on-page SEO, guest blogs, and more.
Content is considered king in the SEO industry with seventy percent of markers using content as their marketing strategy. Content needs to be high quality, interesting, and informative, adding value for the reader. The more high quality content you publish focusing on your local keywords, the better.
When publishing local content, keep the following in mind:
If you provide your services to a number of locations within your area, then you will want to add specific location pages to your website. Each page should be seen as a digital store front for that particular area. Remember to add unique details, such as your NAP information, along with testimonials from clients in those areas.
Local SEO is a sub-category of search engine optimisation, enabling you to reach your local audience and encourage them to visit your store or website. You can dominate local SEO by taking the time to put an effective local SEO strategy in place, following the tips listed above.
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