How to Find and Approach Link Building Opportunities in Your Industry

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How to Find and Approach Link Building Opportunities in Your Industry

If you have read any of our previous blogs, then you already know how important link building is to your SEO strategy and rankings. In order to attract organic traffic  to your website, you need to earn and acquire backlinks, that come from high authority websites. This tells Google your content is relevant and valuable.

The more links you secure from high domain authority sites, the better your online reputation and ranking will be, helping your content display in the top results of relevant searches. 

which means that your content will be displayed among the top results for relevant searches and keywords.

Finding and Approaching Link Building Opportunities in Your Industry

In order to find and approach link building opportunities, there are a few steps you can take, including:

Identify Authority Sources in Your Industry

Authority sources are credible websites and they are portals where your content will be taken seriously, both by search engines and your target audience. If you want to ensure your content is visible, then you will want to acquire a backlink from a credible source.

How to Find and Approach Link Building Opportunities in Your Industry
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Many business owners are hesitant when it comes to reaching out to the big names in their niche, convinced that you will get the cold shoulder, but this is not always the case. If you have published high quality, informative, and engaging content that is brimming with valuable data, there is no reason why a well-known site will not provide you with the link you need. These big sites also want to provide their audience with useful sources, and if your content aligns with their audience, you could be featured.

Internal Links

Internal links are hyperlinks that link to other pages on your own website. They are used to connect various pages of your website using links. What you may not realise is that internal links also have something to do with backlinks, which come from another site, directing back to yours. 

Internal links are important to the spread and distribution of your PageRank authority across your own website. This means that if your pages are well connecting using internal links, everyone of them can benefit from backlinks. The aim is to maximise the impact of links you earn by passing authority to other website pages.

Q&A Websites

Question and answer sites, such as Reddit and Quora, are excellent opportunity to secure a backlinks and attract website traffic. This is not a traditional tactic, as it focuses on referral traffic and brand awareness, but it can improve your ranking and generate interest around your brand.

When you use Q&A sites, you secure nofollow links, these are ones Google ignores and does not crawl, but they are still effective at generated targeted traffic. 

Broken Links

Broken links provides an excellent opportunity for your backlinking profile. There are many reasons why there are broken links, often shown as a 404 or 301 error. This means monitoring the links, finding broken links and then offering content to replace the broken link.

Unlinked Brand Mentions

If you notice your brand is mentioned on other websites without a backlink, you can ask for a backlink. Many brands are mentioned on different results due to PR activity, often not accompanied by a link back to your site. This offers an opportunity to ask for a link, given that they have already used your name.

Conclusion

Finding and approaching link building opportunities in your industry is only one step of the process. Creating high quality and valuable content is key to acquiring backlinks in your industry. When you publish high quality, authoritative, valuable, and interesting content that is unique and engaging, you are more likely to secure backlinks from authority sites. Get in touch with Genie Crawl today to find out more.

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