How to Get Featured Snippets with Your Content

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How to Get Featured Snippets with Your Content

Have you noticed that the top search results are not simply links any more? This is because Google search results are overflowing with features, including FAQs, knowledge graphs, and featured snippets. Featured snippets provide users with relevant and useful information in the search results. They are not only useful, but very convenient.

These results appear before the traditional search results, accounting for more than thirty five percent of all the clicks. This is why you need to optimise for featured snippets if you want to improve your website traffic.

What Are Google Featured Snippets?

Featured snippets are extended results appearing at the top of Google search results. They provide users with quick answers to their queries. They can be lists, videos, and charts that appear for informational queries. They display more than the one or two lined meta descriptions you usually see. They provide more text, providing a longer explanation or bullet points.

How to Get Featured Snippets with Your Content
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They tend to dominate search engine results pages (SERPs), taking up all the space above the fold. They provide businesses with a lot of exposure, helping to keep your website visible and relevant, not to mention giving your website a welcome boost of credibility. As with organic search engine optimisation (SEO), featured snippets are completely free and what's even better, you do not have to be the leader in your industry to appear.

In fact, seventy percent of featured snippets do not come from top ranking websites. Any company can appear in these snippets, when their content is optimised correctly. 

How to Get Featured Snippets

There are a number of ways to secure a featured snippet, boosting your brand credibility and visibility in Google search results:

Identify Featured Snippets Opportunities

Keep your audience in mind when looking for featured snippet opportunities. These snippets usually show up for informational queries, so think of the questions your audience is most likely to ask. You can take a look at the “people also ask” section in SERPs, which are common questions related to the search. You can now create new content answering these main questions. 

When it comes to creating content for featured snippets, remember to get to the point quickly, and be clear. The faster you provide an answer, the more likely you can secure a featured snippet. 

Keyword Research

Keyword is imperative to SEO and to secure a featured snippet. If your site is already ranking well for particular keywords, you can see if Google brings up featured snippets related to those keywords. If they do, focus on trying to rank for them by answering questions that your audience has about the topic. Don't forget to add tags related to the question.

Answer a Number of Questions

Once a page ranks for a featured snippet, it is more likely to be featured for other related queries. You will want to focus on answering a number of questions, providing valuable answers. Create a high quality piece of content that resonates with your audience, while appealing to search engines. 

Work to the Optimal Word Count

Featured snippets tend to be longer than a standard search result, answering the users questions quickly. When you keep your content concise, it helps Google feature your content easily. Section off lists and paragraphs, don't let them run together.  Try and keep each section no longer than fifty words, yet more than forty words.

Conclusion

Keeping up with Google can be tiring. This search engine is constantly evolving, adding new features, and updating its algorithms. Featured snippets may be relatively new, but they are here to stay. Pages with featured snippets are dominating all search queries. They are the first thing you see when you search on Google. 

When you rank for featured snippets, you are ranking in position Zero, meaning it is the highest ranking spot that you can achieve without having to pay for it. Do you need help optimising your content for featured snippets? Get in touch with the Genie Crawl team today.

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