How to Improve User Experience Through Website Redesign
Website redesign improves the user experience and visual appearance of your web pages. It is important when it comes to boosting user engagement and increasing conversions. When you plan a website redesign, you need to consider a number of important elements, while following SEO best practices, along with a good understanding on how website redesign works to improve user experience (UX).
Website redesign offers excellent benefits when it comes to online presence, When your website has a fresh and modern appearance, it helps to not only attract, but retain visitors who are more likely to engage with your content, taking a desired action, whether it's making a purchase, completing an online form, or signing up for a subscription. When your website is redesigned with a stunning new layout, clear and high quality images, along with intuitive navigation, it provides users with a better experience, helping to improve your online presence and in turn, your conversions.
Poor usability and navigation is frustrating to your website visitors, this increases abandonment of the site, along with discouraging them from exploring your website further. When you improve usability with intuitive menus, streamlined checkout processes, and clear call to action (CTA) buttons, you provide a great user experience that keeps your website visitors engaged, keeping them on your website for longer. The more your visitors spend on your website, the lower your bounce rate is, which in turn, increases your ranking in search engine results pages (SERPs).
We live in a mobile world, where having a mobile-friendly website is a necessity. Over sixty percent of the global internet traffic is now carried out on mobile devices, such as smart phones and tablets. Your website must be responsive and accessible for all devices these days, ensuring you provide a good user experience, reducing bounce rates, and increasing opportunities. When you redesign your website for your mobile audience, you create a seamless experience, helping to improve your ranking, website visibility, and drive more organic traffic to your website.
A slow website provides a bad user experience, reducing website performance and SEO success. We live in a fast-paced world and internet users expect websites to open within a few seconds, whether they are using their mobile device or a desktop computer. A one second delay can decrease conversion rates by 7%. Google recommends a page loading time of three seconds, though the Genie Crawl team recommend two seconds, ensuring happy website visitors, while giving your website the boost it needs to improve brand awareness and help you reach your goals.
Whether your business is currently undergoing rebranding or you have an outdated website and your website performance has taken a knock, website redesign can be the answer to improve user experience, and in turn, boost your website visibility and online success. There are a number of elements that are linked to website redesign that the Genie Crawl is happy to assist you with. Give us a call now to find out more.
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