How to Improve Website Navigation with Better Internal Linking
Internal links, also known as hyper links, connect one page of your website to another page. They are very important to your search engine optimisation (SEO) efforts, helping users and search engines navigate your site with ease. They are used to establish site structure, distributing page authority.
In order to improve your website navigation with internal links, you will want to carry out a comprehensive audit of your current internal link profile. There are a number of web-based tools you can use including Google Search Console and Ahrefs. These tools crawl your site and analyse your link profile. Common problems may be broken links, duplicate content, low quality links, or even too many links. These issues should be fixed to reduce the risk of negatively impacting your user experience (IX), and in turn, your SEO performance.
It is important to define your website hierarchy providing a clear and logical structure for your website pages. Your website hierarchy reflects your goals, topics, and keywords, helping website visitors and search engines understand your website better. Good hierarchy includes categories, subcategories, and pages.
From here you are going to want to optimise your anchor text. Anchor text is the text that is visible as the hyper link. Your anchor text must be descriptive and relevant, using your targeted keyword to encourage visitors to click the link and explore your website further. This boost engagement, improves user experience, and increases SEO performance.
As you create high quality and relevant content, consider the link opportunities it provides for your website. Content is essential for link building, enabling you to provide your website visitors with value. Content should cover your main topics, subtopics, and keywords, addressing your visitors pain points, answering their questions. As you create new content, link to existing content, and vice versa, creating a network of interrelated pages that provide value to your visitor, encouraging them to engage with your website, lowering bounce rates, and improving your SEO success.
If you have read any of our previous blogs, then you already know that in today's digital landscape, you should be focusing on your user rather than search engines. When you focus on improving user experience, engagement, and providing valuable information, you immediately show search engines that you are a valuable source of information. Internal linking encourages engagement, keeping your visitor on your site for longer, reducing your bounce rate. Do you need help with your internal linking? Get in touch with the Genie Crawl team today to find out more.
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