How to Improve Your SEO by Focusing on User Engagement
Digital marketing is becoming more competitive and it is essential to find a way to gain a competitive edge. One of the best ways to achieve this is to boost user engagement on your website.
User engagement refers to how users interact with your website. This can be clicking on internal links, sharing your content on social media, or even scrolling down the page. Tracking user engagement can be done using online tools, such as Google Analytics, where you can identify bounce rates, average session duration, pagers per session, and new and returning visitors.
When you notice users arriving on your site and leaving immediately, this results in a high bounce rate. If they are not spending much time on the site, this results in low average session duration. Both of these are red flags, indicating you need to do some work to boost user engagement.
User engagement is essential to your SEO success. Why? It tells Google that people like your website, finding it valuable and useful. If people spend time on your site, clicking around and coming back, Google sees this, helping to improve your ranking in search results, boosting your visibility.
At the same time, when your users are landing on your website and leaving immediately, Google assumes your site isn't relevant and doesn't provide what the user is looking for. This in turn, can drop your ranking.
Now you know what user engagement is and why it's important, you need to know what you can do to improve it:
While we all know how important high quality and relevant content is to your SEO efforts, it's worth mentioning it again. Good content that is informative, interesting, and valuable, has people wanting to read it, or watch it, and most important, they want to share it. Poorly written and boring content has users clicking away and not returning.
Calls to Action (CTAs) are a way to guide your users and get them to take a desired action on your website, this can be signing up for a newsletter, subscribing to a service, or making a purchase. Call to actions must always be clear and to the point, standing out from the rest of the page.
When users like your content they are more likely to share it on social media, so you want to make it easy for them to accomplish this. Include links to your social media profiles, so users can follow you, along with a share button.
If you have read any of our past blogs, then you know that media is essential for user engagement. Images, videos, info graphics,and other forms of media are a great addition to your content, keeping it interesting. Articles that include media get over ninety percent more views.
A great opportunity to boost user engagement is to encourage your website visitors to participate, this can be leaving a comment on your blog post or voting in a poll. You can also provide them with a quizz to complete. This encourages conversation, while giving you valuable feedback on your content and website.
Following the above tips will get you starting on boosting the user engagement on your website to improve your SEO efforts. If you need any assistance in boosting user engagement, get in touch with the Genie Crawl team right away.
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