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How to Improve Your Website’s Crawlability for Better SEO Rankings
The very first visitor to your website is a search engine crawler or bot. If your website is not crawlable or indexable, then your audience won't be able to find you online.
This is how easy your website is for search engine bots to discover your website pages. Website crawlers follow internal links that direct them from one page to the next. When your website is easy to navigate, they can discover and crawl your new and updated pages quickly and effectively.
Every page on your website will go through five steps in the ranking process:
Your website needs to be crawlable in order to meet this five step ranking process.
This is when the search engine adds your web pages to a database. The database includes millions of web pages, making them available to be presented in search results. Once the crawling and rendering is complete, your pages are added to the database.
If your pages are not indexed, they will not appear in organic search results.
There are a number of processes to follow to improve your website's crawability, helping to improve your SEO ranking:
The first step to improving crawlability is to create a XML map. This is a road map used by search engine bots. It tells them what pages of your website should be crawled and indexed. If your website doesn't have a XML Sitemap, this is a critical error that requires immediate attention.
This file provides search engine crawlers with a guide on what pages they can crawl. Without this in place, crawlers can access all parts of your website, meaning you may find that your admin panels and test servers are indexed.
If your website pages are not appearing in search results, then check your crawl logs report. You can use SEMRush Log File Analyser for help. This tool generates a detailed report. It identifies server errors, misconfigured redirects, and unnecessary redirects that could be causing problems with crawlability.
In order to avoid the risk of duplicate content and crawlers not knowing which pages should be the one crawled and indexed, you will want to use canonical tags. As you know, duplicate content can have a negative impact on your SEO efforts. Canonical tags ensures you tell the search engine what pages you want crawled.
Web pages should return a 200 OK code when a web browsers sends a request to the server. This code means the server has received and understood the request, enabling the user to browse your page. 404 Not Found and 410 Gone codes show the pages are unavailable or not accessible to users. These codes can cause a drop in ranking, which is why you want to regularly check your HTTP status, ensuring all pages return the 200 OK status.
Internal linking is not only valuable to help website visitors navigate your website with ease, but it's also important for search engine crawlers. Crawlers follow internal links to identify new and updated web pages. This improves your crawlability and makes the most of your crawl budget.
If your website pages are not ranking as you hoped, maybe they are not appearing at all, then it could be a crawlability issue. Follow the steps above to ensure your web pages are easily accessible and crawlable for search engine crawlers. Do you need help making your website crawlable? Get in touch with Genie Crawl today for a free evaluation and quote.
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